SEO and SEM for Russian search engines

Online advertising market in Russia up by 30% in H1 of 2013

Digital advertising in Russia keeps growing at astonishing pace for the 3rd year in a row. The Association of Communication Agencies in Russia (ACAR) reported [in Russian] that expenditures on online advertising increased by 30% in the first half of 2013. Contextual advertising (SEM) showed the highest growth figures – 37% comparing to the same period of 2012.

Advertising spend on TV, radio and outdoor advertising expenditures also increased, but to a smaller extent. The only medium that has decreased in volume is traditional paper-based press.


The volume of online advertising market in Russia is valued at 31.2 billion Russian rubles (approx. 948 million USD / 709 million Euro), reports ACAR, which is more than any other type of advertising apart from TV.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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2 Responses to “Online advertising market in Russia up by 30% in H1 of 2013”

  1. Gregory says:

    Hello Anna, I am an American seeking an opportunity to place my advertizing banner on Russian web sites, can you advise me?

  2. Bonnie says:

    Hi Anna, would you please send me info where to adveriste my bussiness in Russia.
    Recently I am in UAE Dubai area. We’re exporting and importing furniture from Turkey.
    Thank you.

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