SEO and SEM for Russian search engines

Russian paid search expenditures up by 44% in 2012

Russian SEM spend in 2012 was valued at 1.4 billion US dollars, which is a 44% increase comparing to 2011, reported Russian bid management service eLama.

In 2012 Yandex remained the leader of contextual advertising market, followed by Google.ru and lastly Begun.

contextual advertising in russia 2012

While the main players are still the same as in 2011, there are some major shifts: Begun lost significant part of the market, while both Yandex and Google gained market share.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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