I’ve been writing a lot about astonishing growth in Russian online advertising sector and eCommerce. Here is yet another amazing number: according to a recent research published by Higher School of Economics, 13% of all goods in Moscow were purchased online in Q2 2012. This essentially means that every 7th sale was an online sale. How about it? In Q2 last year the figure was 9%.
In other regions of the country, however, the percentage of online sales sightly decreased comparing to last year (from 8% to 7%).
The data is collected from 4000 companies across 78 regions in Russia. Moscow and Moscow region in this research are represented by around 200 companies.
To the the full report, visit www.hse.ru (in Russian).