SEO and SEM for Russian search engines

Yandex Teams Up With Skype In Russia

Yesterday morning Russian Internet press reported that Yandex and Skype signed an agreement and will begin promoting each others’ services in Russia.

Skype will offer everyone who downloads their PC client to install a browser extension Yandex Bar. Yandex Bar, in exchange, will display Skype account balance and provide an easy way to top up Skype account via Yandex Money. This looks like a good way for Yandex to attract more users and possibly regain the market share that they lost to Google last year. In 2011 Skype showed 40% increase in Russian user base ending the year with 22,4 million registered accounts.

So what does Skype get in return? From what I read today it is very unclear: Skype will be promoted on Yandex sites and properties (which is of course a lot of traffic), but it is not specified how.


Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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