SEO and SEM for Russian search engines

Twitter Has 5 Million Russian Users, Google+ Has 1,4

Microblogging is a hot topic in Russian press. Only recently I wrote that Yandex indexed 1.68 million Russian Twitter accounts and that Mail.ru created their own microblogging service Futubra. Last week Ria.ru reported (in Russian) from Paris, that French Semiocast counted 5 million Twitter accounts that belong to Russians.

According to Semiocast research, Russia is 20th country in the world in terms of registered Twitter accounts. The leader is, of course, US with 107,7 million accounts, followed by Brazil (33,3 million accounts), Japan (29,9 million), UK (23,8 million) and Indonesia (19,5 million).

As Yandex noted before, Russians are not exactly active Twitter users. Semiocast reported that only 27% of Russians logged in and wrote at least one tweet during the period from September 1, 2011 till November 30, 2011. This percentage, as low as it seems, is the same as, for example, in the UK.

Another Western social network, Google+, seems to be doing pretty well in Russia too, according to PlusDemographics.com anyway. The resource reports that the number of Russian Google+ users is close to 1,4 million. The majority of people using Google+ in Russia are male (75%); over 80% of the user base are 18-34 years old.

Not surprisingly, a significant number of Google+ users are employed by tech companies, such as Yandex, Google itself, Intel and Microsoft.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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4 Responses to “Twitter Has 5 Million Russian Users, Google+ Has 1,4”

  1. […] Russia has 5 million Twitter users and 1.4 million Google+ users. Which reminds me – here’s my twitter profile, and here’s my Google+ […]

  2. […] Russia has 5 million Twitter users and 1.4 million Google+ users. Which reminds me – here’s my twitter profile, and here’s my Google+ […]

  3. […] Согласно исследованию Semiocast Россия занимает 14 место по количеству зарегистрированных пользователей, перебравшись с 20 места всего за год. Интересно, что прирост русскоязычной аудитории произошел как раз в период выборов 2011 и 2012 гг . […]

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