SEO and SEM for Russian search engines

Russian Online Advertising Market Up 56% in 2011

In 2010 Russia became the fastest growing market in Europe in terms of online advertising revenues, and continued strong growth throughout 2011. According to the Russian Association of Advertising Agencies (AKAR), the market reached 1,4 billion USD, which is a 56% increase comparing to 2010.

According to AdScore (in Russian), Yandex holds the largest share of Russian contextual advertising market, followed by Google Russia and Begun:

Russian Contextual Advertising Market

Although Yandex has lost some of it’s market share in 2011, it is still by far the largest player of Russian online advertising market. The company reported $622.2 million in revenues by the end of last year.

Yandex Direct is said to have 270 000 active advertisers in 2011. The average spend per advertiser per month is 2500 Russian Rubles (approx. 85 USD). In 2010 the number was higher (3000 Rubles/ 100 USD per month), and decreased due to the fact that more and more small business with low marketing budgets start advertising online.

According to AdScore, vKontakte PPC platform is showing very fast growth in Russia. Advertising budgets of Deal-of-the-Day type of sites (Groupon and alikes) as well as local services providers are quickly shifting towards social networks from search and traditional media.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

More Posts

Responses are currently closed, but you can trackback from your own site.

One Response to “Russian Online Advertising Market Up 56% in 2011”

  1. […] been writing a lot about astonishing growth in Russian online advertising sector and eCommerce. Here is yet another amazing number: according to a recent research published by […]