A few weeks ago I wrote about Yandex displaying links to companies’ profiles on different social media sites in snippets:
These links are pretty good to have for promoting social profiles as well as for improving CTR from the SERP (which is a very important Yandex ranking factor!). Russian SEO community very quickly figured that in order to get social links in snippets one would need to place them on the homepage. Yesterday Yandex published an official guide (in Russian) on how to do it.
Basically, there are 2 ways:
1. Placing links to social profiles on website’s homepage.
2. Linking social profiles from a company profile in Yandex Spravochnik (something similar to Google Places). The easiest way to do it is by adding the company to Yandex Spravochnik via Yandex Webmaster, and then editing the social links from Yandex Webmaster interface.
The supported social networks for this feature are vKontakte, Facebook, LiveJournal, Twitter and YouTube.
To qualify for social links in snippets you will need to link to at least 2 social profiles.