SEO and SEM for Russian search engines

Russia Becomes The Biggest Online Market in Europe

Russian Internet is developing astonishingly fast! 2011 was a great year full of important events and big changes. Russia became the fastest growing online advertising market in Europe. But even the key players, like Yandex, underestimated the tempo Russian Internet usage grew in 2011!

In his latest presentation at SES San-Francisco (August 2011) Preston Carey, Yandex Business Developer in the US & Europe, presented a forecast that suggested that Russian Internet audience will reach 80 million users by 2014:

Russian Internet UsersNow, it appears, the number of Internet users in Russia reached 70 million already by the end of last year, according to the Russian Ministry of Communications.

This makes Russia the largest online market in Europe leaving the former leader, Germany, behind with its 66 million Internet users.

The Ministry of Communications is very optimistic about this development. They expect the number of Internet users in Russia to reach 90 million by 2014.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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3 Responses to “Russia Becomes The Biggest Online Market in Europe”

  1. gksonal says:

    is QR code marketing popular in Russia?? will it work??

  2. Anna says:

    I haven’t really look into it to be honest. I would guess not so popular yet, because smartphone penetration levels are still relatively low. I will let you know if I come across any info about it.

  3. […] booming — growing to $40-60 billion by 2020, and is the largest online market in Europe, with 70 million Internet users. Coincidentally, travel industry research firm PhoCusWright (!) just reported that online booking […]