Just a few weeks ago I wrote a post about non-importance of social signals in Yandex SEO. I also concluded my analysis with a thought that sooner or later Yandex will incorporate social into their algorithm, because everything points in that direction.
Last week Yandex made yet another move showing that they do not ignore the importance of presence in social media: they started to show links to social media profiles in page snippets:
According to the first observations, the links to social profiles appear only in snippets for homepages and display links only to profiles on Facebook, vKontakte, Twitter and LiveJournal. In order to get these links in your snippet, the social profiles need to be linked from your website.
Yandex spokesman told SearchEnglies.ru that social profiles are becoming an important part of any company, therefore Yandex will be displaying links to various social media sites to give their users the most complete information about a product/company.
Currently snippets with social medial links are only available for certain verticals (gifts and travel among others), but Yandex promised to add them to a larger variety of sites in the nearest future.