SEO and SEM for Russian search engines

Yandex SERPs become more social

Just a few weeks ago I wrote a post about non-importance of social signals in Yandex SEO. I also concluded my analysis with a thought that sooner or later Yandex will incorporate social into their algorithm, because everything points in that direction.

Last week Yandex made yet another move showing that they do not ignore the importance of presence in social media: they started to show links to social media profiles in page snippets:

social profiles in Yandex snippets

Links to social profiles in snippets (Yandex)

According to the first observations, the links to social profiles appear only in snippets for homepages and display links only to profiles on Facebook, vKontakte, Twitter and LiveJournal. In order to get these links in your snippet, the social profiles need to be linked from your website.

Yandex spokesman told SearchEnglies.ru that social profiles are becoming an important part of any company, therefore Yandex will be displaying links to various social media sites to give their users the most complete information about a product/company.

Currently snippets with social medial links are only available for certain verticals (gifts and travel among others), but Yandex promised to add them to a larger variety of sites in the nearest future.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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4 Responses to “Yandex SERPs become more social”

  1. […] One for the internet marketing geeks among us – Yandex is making increasing use of social media in its search results. […]

  2. Malgo says:

    Are there other examples for websites with social media profiles in page snippets at Yandex? In which part of the homepage have the links to be integrated?

  3. Anna says:

    Hi Malgo! I’ve seen the links to social media profiles mainly in travel vertical. Some examples: hott.ru, mgp.ru, skyexpress.ru, s7tour.ru, transaerotour.com. The part of the homepage doesn’t seem to matter, as long as it’s linked directly to the social profile pages.

  4. […] the second is more unique to Yandex and is a brand new 2012 update. Links can now appear below organic listings which both creates a stronger looking organic ‘ad’ and also means stronger separation between […]