SEO and SEM for Russian search engines

Mail.ru to double number of developers for their own search engine

Mail.ru, the 3rd largest search engine in Russia after Yandex and Google.ru, with 7% market share, announced their plans to invest into developing their search technology. The company plans to double the amount of specialists developing their search engine.

In the past search on Mail.ru was powered by Yandex, but replaced by Google’s technology in 2010. At the same time, a part of queries in Mail.ru is processed by their own algorithm. According to Mail.ru CTO Vladimir Gabrielyan, this makes sence: Google’s engine is used for general queries, while Mail.ru can focus on improving, for example, local search.

Currently, the main services for Mail.ru are more social than anything else: messengers, online games, email, social networks. Mail.ru Group, listed on London Stock Exchange, owns Mail.ru portal, instant messenger ICQ and social network Odnoklassniki.ru. The Group also owns parts of companies like vKontakte (39,9%), Zynga (1,4%), Groupon (21,35%), Facebook (2,4%).

Will be interesting to follow this development. While Google and Yandex are fighting for Russian market, does Mail.ru has a chance to increase their share?

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

More Posts

Responses are currently closed, but you can trackback from your own site.

Comments are closed.