SEO and SEM for Russian search engines

Yandex says NO to keyword stuffing

Just a few hours ago Yandex announced that next week they will launch yet another version of their search algorithm! This time the change is aiming at eliminating “over-optimized” content, i.e. texts stuffed with keywords and almost unreadable for the end user due to that.

Yandex recommend the webmasters, who intentionally over-optimized their websites’ content in order to improve positions in the search results, to go through the texts and make them more reader-friendly.

Yandex also promise that penalized for “over-optimization” pages will come back to their old positions once the problem is fixed.

SearchEngines.ru in their coverage of the algorithm stated that already last week one could unusually big chnges in Yandex search results, which probably were related to the first roll-out stage:

* SERP updates for Yandex, as well as the other major search engines, can be monitored using Update Analyzer from Analyzethis.ru. Awesome and very useful tool, when working with SEO for Yandex, since, as I wrote in my earlier posts, Yandex is rolling out big updates on a regular basis.

I would like to remind you once again that Yandex is extremely good at understanding Russian language, its grammar and morphology. If you are using auto-translated or auto-generated content on your Russian version of the website (which is unfortunatelly quite common), you’ve got one week to re-write it in a good language :-)

You can test the new algorithm in action on buki.yandex.ru – Yandex’s sandbox open for everyone’s use.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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