SEO and SEM for Russian search engines

How to check rankings on Yandex

I’ve been using a software called Advanced Web Ranking for monitoring search engine rankings for several years for now. I think the software is awesome! It has all the necessary features, and the customer support is very helpful. I won’t write a review here, but just refer to a very thorough one on SEObook.

Now, this is not and ad and not an affiliate post, but a friendly advice. The software is solid and works great. It supports a lot of different search engines, including Yandex. All you need is to get a Russian proxy, since Yandex’s SERPs are geo-targeted and you will see very different results from the US, Europe and Russia.

If you are operating from abroad, I would guess the risk that your site will get regional ties or that you target geo-dependent keywords is rather low. Therefore Advanced Web Ranking and a Russian proxy is basically all you need to create neat rank reports.

Beware that Yandex has become very sensitive to automated SERP parsing. I got 2 proxies blocked a year ago because the tool was sending queries too quickly. Once I got them blocked, I was never able to use them again without seeing captcha first.. AWR has “search engine friendly” settings tab. I advise you to configure a very long time span to avoid this kind of problems.

Now, my good old friend Olga Gabdulkhakova, who stole my content and posted it on Search Engine Land without giving me any credit, has come up with one piece of unique content in that masterpiece of hers. She suggests to use the rank checker from Link Assistant. With all my dislike and disrespect for that shameless person, I checked the tool out (the free version only though) and it was not bad. I have not seen many mentions of it in Russian SEO forums, but it seems to work alright.

Still, these kind of statements made by Link Assistant people put me off so much “It will check up to 500 hundred keywords within 4 minutes, while checking them manually would take over 10 hours of work.” Seriously, what a selling point!

Once again, from my personal experience Advanced Web Ranking is a good and reliable software to check rankings in Yandex! Highly recommended!


Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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