Yandex endorse microblogging. Yandex loves Twitter. But do you know how big Twitter is in Russia? Social marketers have created a lot of buzz around Twitter this year, and perhaps, rightly so. But entering Russian market and setting up you online marketing strategy, always remember: Russian Internet sphere is a) unique, b) not as developed as the Western Internet sphere, c) likes local products and services. So Twitter works for you in the US? This is how things are in Russia:
Worldwide Twitter has over 50 000 000 users, which produce 4 000 000 tweets every day. In Russia they’ve got only 76 000 Twitter users and approximately 50 000 tweets per day.
So what is the future of Twitter in Russia? Is it coming? Is it gonna become the place to be, search, communicate? Hmm.. Hard to say. It’s grown 10 times in 2009, but it is still very small. According to the Yandex’s rating of popular microblogs, the main action is happening at email@example.com and micorblogs on QIP.ru
Yandex also made a statement about Twitter: Twitter’s audience consists of geeks. Come to Twitter if you need exactly these people and you have something to tell them.