Being “forced” to work with a number of Russian clients due to my bilingual nature, I have been learning about Russian search during the last two years. I have come to realize that being as wild and confusing as it is, Russian SEO is incredibly fun.
First of all, it is all about Yandex. Yes, Yandex – a local search engine kicking Google’s ass a big time!
Yandex holds a market share of about 60%, makes hundreds millions of dollars in revenue and provides a broad range of online services (such as email accounts, free hosting, PPC advertising network, maps, news, weather, dictionaries, and many others).It is 29th site in Alexa Top 100. It is default search provider in Russian version of FireFox. It even sells branded souvenirs =) !
It might seem that Yandex is a Google in 2006’s clone (which it is to some extent.. well.. to a large extent, actually), but yet, it is very different.
I find it amazingly interesting. And I want to spread the word. So I’ve started a blog about Russian search engine optimization.
Welcome to RussianSearchTips.com!