SEO and SEM for Russian search engines

PPC prices at Begun advertizing network

Context advertizing network BEGUN (second largest PPC platform after Yandex Direct, which belongs to a Russian search engine Rambler) published results of their price research. Price per click is measured in “conditional units” (whatever it is). 1 conditional unit is equal 28 Russian rubles or $0.90.

Among top 25 were some seo services related keywords sich as “seo prices”, “seo” and “context advertizing” (in Russian, obviously).

Generally the most expensive segments are real estate, legal services, security services, finance services, Internet services, software and cars. Top 10 looked as follows:

SEO prices (35,68)
Security alarms (35,00)
SEO (20,04)
Fire alarm (19,93)
Security videosystems (19,07)
Firm liquidation (18,43)
Real estate countryside (17,86)
Trader (16,11)
Forex (Russian spelling) (16,07)
Forex (English spelling)(16,07).

This is perhaps not the most precise translation, but you get the point. SEO, security and real estate… That’s where the money is =)

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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