SEO and SEM for Russian search engines

Meet Yandex.Radio – personalized radio station and a new digital advertizing channel

логотип приложенияYandex has been working with data analysis and personalization of digital content for many year. They have started using personalization technology Crypta in search in 2012; personalization is also used by other Yandex services. Yandex.Market gives personalized suggestions to its users based on their past behavior and preferences. The new Yandex.Music launched 9 months ago does as well, and the results have been astonishing. Personalization increased the time spent on the service by 70%.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex presents new search algorithm with “real-time” personalization

Last week Yandex launched yet another version of their search algorithm named Dublin. Dublin is the 3rd modification of Yandex search algorithm that is aimed at understanding user’s intent.

The first use-centric search algorithm called Reykjavik came in 2011. With the introduction of Reykjavik Yandex learned about language references of its users and started to display more search results in English to people, who seemed to enjoy reading English, and fewer – to those, who generally ignored English results in the SERPs.

Eight months after Reykjavik, Yandex launched Kaliningrad – the search algorithm that brought personalization to up to 60-70% of Yandex searches.

In Dublin version of its search algorithm, Yandex introduced “real-time” personalization, i.e. learned to understand what users are looking for at a particular moment, regardless of their long-term interests and search behavior.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex Browser keeps growing in Russia and is expanding to Turkey

Yandex browser was launched on the 1st of October this year, and, despite it’s far from being a big player in the market, is gaining popularity among Russian users.

google-chrome-vs-yandex-browser-december

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex to challenge Google with their own Android

Russian search market is living through exciting times. Google is pushing Yandex very hard, and Yandex is pushing back, not only by series of strategic partnerships (Google & Firefox, Yandex & Skype, Yandex & Windows Phone, Yandex & Apple’s iOS 6, you name it), but also by launching new competing products.

In the last 6 months Yandex created 3 new products directly competing with Google’s: Yandex Browser – a challenger to Google’s Chrome, Yandex.Store – an alternative to Google Play, Yandex.Disc – the Russian DropBox (or Google Drive).

Earlier this week the CEO of Yandex Arkady Volozh (on the left in the video below) explicitly told the audience at F.ounders conference in Dublin, that Yandex is also considering creating their own version of Android, or “Android ecosystem”, as he put it:

 

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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What Is The Most Popular e-Currency in Russia

The market of electronic currencies is Russia is quite young, but already very aggressive. Just like with social networking and search, it is dominated by local players, leaving the world-known brands far behind.

Online payments in Russia

Even through cash is still the most common way to pay for online purchases in Russia, other means of payment are becoming more and more used. According to the latest TNS research (in Russian), 35% of the respondents use credit cards for making online purchases, 27% – electronic currencies, and 17% – online banking services. Among these, e-currencies usage demonstrates the fastest growth. The turnover of the market doubled in 2011 reaching 125 billion Russian rubles (around 4.2 billion US dollars).

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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