SEO and SEM for Russian search engines

State-owned Russian search engine Sputnik joins Yandex advertising network

The newest Russian search engine Sputnik was launched in spring 2014 by state-owned telecommunication company Rostelecom. According to the creators of the search engines, Sputnik’s search algorithm is oriented towards providing users with “social rather than commercial services”, like finding medicines in the nearby pharmacy or times available in local movie theatres. Sputnik is Rostelecom’s attempt to keep up with the growing Internet usage in Russia as well as to uncover potential for new revenue streams.

The search engine did not make any sizeable monetization efforts until last week, when Sputnik became a part of Yandex Advertising Network (YAN).

sputnik-homepage

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex launches a desktop application for managing PPC campaings

Yandex.Direct, the PPC platform of Yandex, has been around since 2001 and is the oldest system of contextual ads in Russia (Google launched AdWords in Russia in 2002). Even though it displays ads to over 22 million people every day and attracts hundreds of new advertizers from Russia and overseas, the user interface is, let’s say, not the most convenient. Managing large PPC campaigns through Yandex web interface is a challenging task. But from now on it will be much easier for all search marketers. Finally Yandex launched a desktop tool for managing Yandex.Direct accounts, similar to those of Google, Bing and Yahoo!. Please meet  Direct Commander!

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Internet in Russia: stats, numbers and other interesting facts

I find the development of the Internet in Russia very interesting to monitor. The market is huge and continues to grow, however the numbers of Internet users do not grow in the same pace as e-commerce. People surf, people are mobile, but do people buy online?

Recently I heard and read a lot of stats about Russian Internet audience. The most general numbers you can find in this presentation, given by Preston Carey of Yandex at SMX Advanced London, which I attended last week. You can see than Internet penetration in Russia is still only 43%. Hard to imagine, right? But don’t get discouraged yet. 43% of the population is approx. 46 million people, which is double the population of Scandinavia, for example. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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10 things I learned at Optimization.ru

exhibit2008As I wrote earlier, my company made me the chosen one (i.e. chosen to attend a Russian Pubcon – Optimization.ru conference in Moscow).

To be honest, I was a bit disappointed. Most of the sessions were way too basic for any half-way experienced SEO person, and generally the conference seemed very commercial.

Anyways, I managed to learn some lessons, and here they are:

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Optimization.ru – a Pubcon of Russian SEO society – day 1

conf

I am a priveleged emplyee! Wow! I was sent to Moscow to attend the biggest Russian SEO event of the year – Optimization.ru conference organized by Ashmanov and Partners SEO agency.

The first day was really a disappointment.. I have not learned anything new. It was a lot of useless talking and no information. Nothing about Snezhinsk, the new search algorithm, nothing about any advanced SEO techniques.. nothing.

The only thing I learned is that Yandex is going to let us, webmasters, to finally control snippets in the SERPs (probabbly with the help of Meta description .. hehe how inventive!), which are a bunch of random phrases now really. Wee! That’s a great thing! Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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