SEO and SEM for Russian search engines

Font size matters – a new factor ranking mobile-friendly pages in Yandex

This Wednesday Yandex announced [in Russian] that from now on, the font size of texts on mobile web pages is yet another factor added to a new ranking algorithm Vladivostok. To remind us, Vladivostok was rolled out a month ago and takes into account mobile-friendliness of a page in its ranking. Checking texts for mobile optimization is already added to the testing tool in the new version of Yandex.Webmaster:

Mobile friendly
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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Expert guide on mobile bid adjustment in Yandex Direct

Since March, Yandex has added a separate bid management for PPC mobile ads, so now we can experiment with the desktop-mobile bid ratio to see if our business or client may particularly benefit from premium placements on Yandex mobile search.

Today, it looks like a great time to do it as the mobile internet is globally racing to exceed the desktop internet use, and there are some signs that Russia may well be drifting in the same direction. For example, according to the recent TNS Russia data, 50% of Russians (12+) use the mobile internet daily (out of 74% of all the online users in Russia).

So, each day 31.4 M users in Russia are keeping a firm grip of their mobile devices, hoping to find what they search for. And here we are, marketers, to guess their wishes, which becomes simpler and cooler now that we can manage and analyze impressions on mobiles for our Yandex PPC campaigns.

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Yandex and VK make it to Top 100 sites in the US

The largest social network in Russia vKontakte and Russia’s leading search engine Yandex were among 100 most visited sites in the US during 2014, according to SimilarWeb. VK ended up at 81th place in the rating and Yandex – at 91st.

vk-yandex-top-sites-us

SimilarWeb do not speculate about the reasons for such high popularity of Russian sites in the US. Any thoughts, folks? :)

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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YAC/m Keynote: Yandex.Market reborn to revolutionize Russian e-commerce

yacm-conferenceYAC/m conference hosted by Yandex every spring is usually marked by important announcements. Last week’s event was not an exception and Yandex surprised the audience with new revolutionary features in Yandex.Market. The new relaunched Yandex.Market will partially solve the main hurdles that prevent Russian e-commerce from growing faster: delivery, payments and lack of trust towards online merchants.
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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex alternative to Google’s rel=”author” tag

All search engines, including Yandex, tell you to create great content. They also tell you that the content should be unique. But what if your content gets re-posted somewhere, and what if that copy-paster ranks higher than you? This situation, I am sure, is familiar to most of us.

Search engines have been pretty good at determining the primary source of content, but sometimes they do get it wrong, and Yandex does more often than Google.

In 2011 Google came up with a way for authors to protect their rights in the SERPs with rel=”author” tag. It has proven to be a very good way to show Google the true ownership of the content as well as build up authority of you as a writer. Unfortunately, Yandex does not support rel=”author” tag. But there is an alternative.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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