Recently I hear a lot of rumors about Twitter and Facebook slowing down their growth tempo and their audiences getting smaller. Last week GlobalWebIndex revealed some interesting data that actually shows the opposite: apparently Facebook and Twitter are still the fastest growing social networks in the world. What is also interesting, vKontakte and Odnoklassniki are in that list as well:
Back to Twitter. Twitter has been growing in Russia during the last 2 years. The amount of Twitter users in Russia varies depending on a source. According to Semiocast, the microblogging service had 5 million Russian-based users in the beginning of 2012; Yandex shows 7,18 million indexed Russian Twitter accounts today.
GlobalWebIndex says that the amount of active Twitter users in Russia increased by more than 60% during the last half of 2012. Can it be right?
As for Facebook, in the market totally dominated by vKontakte and Odnoklassniki, it apparently managed to grow by 33% from Q2 to Q4 of 2012.
Reliable or not, these numbers still are a good indication of how engaged the Russian Internet audience is in social networking. People spend a lot of time browsing social content, and these stats prove once again that VK, Odnoklassniki and even Facebook should be a vital element of any company online strategy.
ComScore recently released an interesting report on Russian social networks and their audiences, which, I thought, could be interesting for everyone buying advertising in VK (vKontakte), Odnoklassniki or on Russian Facebook.
* The numbers are shown in million users
According to ComScore’s statistics, vKontakte is the largest social network in Russia, followed by Odnoklassniki.ru, and then Facebook.
What is more interesting, however, is the overlap between audiences of the social networks. Clearly, Facebook in Russia has very few loyal users; only 0,7 million people are satisfied with Facebook only. Audiences of VK and Odnoklassniki overlap quite a bit, but there is still significant amount of people, who only use one social network – 11,3 million of VK users did not visit Odnoklassniki in December, and 5,9 Odnoklassniki’s subscribers completely ignored vKontakte.
Both social networks commented on these numbers. PR manager of Odnoklassniki wrote on Twitter (in Russian) that they have most of the Russian users, and that all they are missing is “some million kids”. VK, generally known for a younger audience, made a similar (and quite sarcastic) comment saying that all they are missing is “some million pensioners”.