SEO and SEM for Russian search engines

Top social networks in Russia: latest trends, winter 2015-2016

Social generalBrand Analytics has come up with a new study on active social media users in Russia for winter 2015-2016. We get fresh insights and stats on the user audience, their age, gender and writing behavior on Russia’s social platforms. Let’s see where advertisers will most likely find their Russian customers in 2016!

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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VK’s monthly audience catches up with the levels of TV reach

VK (vKontakte) – Russia’s largest and fastest growing social network – reached it’s record amount of visitors in March 2015.  In March this year monthly reach of VK was similar to that of Channel 1 (Russia’s main TV channel) and higher than that of other national TV channels, reports TNS Russia.

vkontakte-reaches-the-level-of-tv

Vkontakte is not the first digital service that competes with TV in terms of reach. Yandex’s audience surpassed the audience of Channel 1 already in mid-2012.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

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All Facebook’s and Odnoklassniki’s users in Russia also use VK

The fact that VK (vKontakte) is Russia’s largest social network is, I am sure, known to most international digital marketers. VK is also a social network with the most steady growth. Recently, at i-COMference 2015, vKontakte presented their annual report [in Russian] created together with TNS Russia that describes the Russian social networking market.

Comparing to the stats from 2013, Facebook gained quite a bit of user base in Russia. In 2013 American network only had 10,8 million users, and during 2014 its user base almost doubled. VK and Odnoklassniki kept their leading positions in the market, however the overlap between their audiences increased significantly.

vk-odnoklassniki-facebook-in-russia

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

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Russian mobile app scene: who makes money and who gets downloads

Russia, despite the relatively late adoption of smartphone technology, managed to become one of the largest markets in the world in terms of mobile app usage. With the population of 143 million people and quite high mobile Internet penetration, Russia made it to top 10 countries in terms of app downloads and in-app revenues, reports App Annie.

google-play-orlds-top-app-markets

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

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Yandex and VK make it to Top 100 sites in the US

The largest social network in Russia vKontakte and Russia’s leading search engine Yandex were among 100 most visited sites in the US during 2014, according to SimilarWeb. VK ended up at 81th place in the rating and Yandex – at 91st.

vk-yandex-top-sites-us

SimilarWeb do not speculate about the reasons for such high popularity of Russian sites in the US. Any thoughts, folks? :)

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

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