SEO and SEM for Russian search engines

Top social networks in Russia: latest trends, winter 2015-2016

Social generalBrand Analytics has come up with a new study on active social media users in Russia for winter 2015-2016. We get fresh insights and stats on the user audience, their age, gender and writing behavior on Russia’s social platforms. Let’s see where advertisers will most likely find their Russian customers in 2016!

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Top social networks in Russia: latest numbers and trends

Just in time for making our New Year’s marketing resolutions, we’re getting a special treat – a study on social media users in Russia, with lots of the latest numbers and trends to enjoy. Actually, betting on social networks in 2015 sounds good to me – the experts predict social media marketing and retargeting to be on the rise. Plus, this trend comes along with the rapid growth of mobile users who become the majority on the Russian Internet.

The data comes from Brand Analytics, with details on the age, gender, regional distribution and even positive vibes of those writing on social networks in Russia. VKontakte (Vk), the largest Russia’s social network, holds on to its top position, having the biggest monthly audience and the most active writers:Top social media5

*TNS Web Index, November 2014. Data on Twitter is based on the number of users per day, frequency of visits per month

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Twitter in Russia, VK and Odnoklassniki: keep growing

Recently I hear a lot of rumors about Twitter and Facebook slowing down their growth tempo and their audiences getting smaller. Last week GlobalWebIndex revealed some interesting data that actually shows the opposite: apparently Facebook and Twitter are still the fastest growing social networks in the world. What is also interesting, vKontakte and Odnoklassniki are in that list as well:

Change_In_Active_Users_Q2_2012_and_Q4_2012

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Russia is #14 in the world in terms of Twitter usage

Russians like Twitter, and the growth of Twitter usage in Russia has been astonishing. In February this year Semoicast reported that Russia is 20th country in the world in terms of Twitter account. Half a year later Russia climbed up to position 14:

See full report: http://semiocast.com/publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Twitter Has 5 Million Russian Users, Google+ Has 1,4

Microblogging is a hot topic in Russian press. Only recently I wrote that Yandex indexed 1.68 million Russian Twitter accounts and that Mail.ru created their own microblogging service Futubra. Last week Ria.ru reported (in Russian) from Paris, that French Semiocast counted 5 million Twitter accounts that belong to Russians.

According to Semiocast research, Russia is 20th country in the world in terms of registered Twitter accounts. The leader is, of course, US with 107,7 million accounts, followed by Brazil (33,3 million accounts), Japan (29,9 million), UK (23,8 million) and Indonesia (19,5 million).

As Yandex noted before, Russians are not exactly active Twitter users. Semiocast reported that only 27% of Russians logged in and wrote at least one tweet during the period from September 1, 2011 till November 30, 2011. This percentage, as low as it seems, is the same as, for example, in the UK.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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