SEO and SEM for Russian search engines

8 most common Yandex SEO penalties and filters

yandex-searchYandex SEO has become much more complicated during the last few years, and as new spam techniques evolved and found loopholes in new search algorithms, Yandex created new types of penalties and filters to fight them.

A few years ago I wrote a post on Yandex SEO penalties, but since then the list has become much longer. Let’s have a look at the most common types of penalties Yandex can apply to a website.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex penalty for artificial behavioral factors hits over 1000 websites

Some weeks ago I wrote a post about faking user behavor in SERPs becoming a common practice in Russian SEO (and especially SEO for Yandex). Yandex warned that these practices will hurt rather than help, but apparently people did not listen.

Today I read on Vedomosti.ru (one of the major Russian newspapers) that Yandex penalized over 1000 websites for using scripts imitating user behavior in SERPs (being more specific, creating fake searches on ‘Yandex and inflating CTR for selected keywords), as well as website of SEO compnies offering the spammy services (specifically were mentioned the following agencies: RBS (РБС), Megaseo, Perfectseo, Userator, Megaindex). Spokesman of Yandex admittet that the tactics worked and helped the companies to increase their organic rankings on Yandex. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Spammy Yandex SEO techniques: faking behavioral factors

In my last post I wrote how important the behavioral factors are for SEO for Yandex. Researching that subject more, I stumbled upon very curious piece of software called “Userator”. This software is supposed to simulate users’ behavior and by that improve your positions in Yandex.

Obviously it is a very spammy thing. Moreover, most probably it is a scam, however one can’t be 100% sure here. Not so long ago Yandex made an official statement (in Russian) that they are aware of these kind of software, consider it being spam and will penalize websites trying to fake CTR and other behavioral factors by using bots. That makes one think that these softwares might actually work, and since Yandex cannot identify which clicks are ”real” and which are ”fake”, they are just trying to scare spammers. Who knows. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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