SEO and SEM for Russian search engines

Top social networks in Russia: latest trends, winter 2015-2016

Social generalBrand Analytics has come up with a new study on active social media users in Russia for winter 2015-2016. We get fresh insights and stats on the user audience, their age, gender and writing behavior on Russia’s social platforms. Let’s see where advertisers will most likely find their Russian customers in 2016!

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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New Yandex algorithm gives a boost to mobile-friendly pages in mobile search results

Screen Shot 2016-02-01 at 22.04.40In the end of November last year Yandex started marking mobile-friendly pages with “mobile version” label in mobile search results of all Yandex search properties. They also openly confirmed our suspicions that this was the first step towards making mobile-friendliness a ranking factor in the nearest future. And today is the day! Yandex just announced [in Russian] in their corporate blog that they are rolling out a new ranking formula that takes into account mobile-friendliness of a page when delivering search results on mobile devices.

As always, the new algorithm is named after a Russian city – this time Vladivostok, the capital of Russia’s Far East, where Yandex see the biggest share of mobile Internet users comparing to other regions in Russia.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Online Marketing in Russia: Top 5 Trends for 2015

In online marketing, it’s nice to have a feeling for trends. It helps adapt fast to the digital climate change and get the best out of it. Working in Russian Internet today, quick reaction is not an option, it’s a must. And actually, Russian advertisers are pretty good at it, given the current situation in Russia’s economic space. So, to be just as well-prepared as them, we’ve collected for you five major trends expected to dominate the digital marketing in Russia this year. Pick up your favorite!

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Top social networks in Russia: latest numbers and trends

Just in time for making our New Year’s marketing resolutions, we’re getting a special treat – a study on social media users in Russia, with lots of the latest numbers and trends to enjoy. Actually, betting on social networks in 2015 sounds good to me – the experts predict social media marketing and retargeting to be on the rise. Plus, this trend comes along with the rapid growth of mobile users who become the majority on the Russian Internet.

The data comes from Brand Analytics, with details on the age, gender, regional distribution and even positive vibes of those writing on social networks in Russia. VKontakte (Vk), the largest Russia’s social network, holds on to its top position, having the biggest monthly audience and the most active writers:Top social media5

*TNS Web Index, November 2014. Data on Twitter is based on the number of users per day, frequency of visits per month

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Advertising in Russian social media is on the rise

Staying at my Russian friend’s place, I noticed that the first thing she did in the morning was logging in to vKontakte. Well, I guess I can’t compete with her 300+ friend list, and even less – with her mother when she checks up on her in Odnoklassniki. This behavior becomes quite common as she’s just one of those 45 million VK users and 30 million Odnoklassniki users who are getting social online every day.

By contrast, Facebook in Russia is not doing that well in the race (7.5 million users), so no wonder companies try to catch up and invest more into advertising on national platforms instead: according to Socintel360, in 2013 marketing campaigns in Odnoklassniki and vKontakte had $132.4 million and $83.7 million budgets respectively. And, in the coming years, brands are likely to spend on them even more.

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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