SEO and SEM for Russian search engines

Breaking: Yandex launch custom audiences and lookalike targeting across search and display

Today at the annual conference for digital marketers Yac/m Yandex introduced a new fantastic type of targeting that is based on advertisers’ first party data. The new service – Yandex.Audience – is similar to Facebooks’s Custom Audiences and Google’s Customer Match solutions, and works for both search and display campaigns in Yandex.Direct.

To be more exact, Yandex.Audience is a solution that allows advertisers to upload their own customer information (phone numbers, emails, and device IDs) and segment these audiences for hyper-targeted advertising, upselling, cross-selling and retention campaigns.

Yandex.Audience also allows creating lookalikes for the uploaded customer segments.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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State-owned Russian search engine Sputnik joins Yandex advertising network

The newest Russian search engine Sputnik was launched in spring 2014 by state-owned telecommunication company Rostelecom. According to the creators of the search engines, Sputnik’s search algorithm is oriented towards providing users with “social rather than commercial services”, like finding medicines in the nearby pharmacy or times available in local movie theatres. Sputnik is Rostelecom’s attempt to keep up with the growing Internet usage in Russia as well as to uncover potential for new revenue streams.

The search engine did not make any sizeable monetization efforts until last week, when Sputnik became a part of Yandex Advertising Network (YAN).

sputnik-homepage

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Meet RST Digital, our new Russian SEO agency!

RST Digital 4As you may already noticed, we have recently launched Rstdigital.com – a website for our new Russian SEO agency. At RST Digital, we are equipped with a great deal of professional tools and experts, ready to help you improve your visibility and conversion rates on the Russian digital market. Now, we are a Russian SEO company offering an expanded range of professional services, such as SEO, PPC and Outreach Marketing. How can we help you grow your business in Russia today?

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Yandex PPC match type operators for best keyword selection

When selecting keywords in Yandex.Wordstat for your Yandex PPC campaigns, it is good to know all Yandex match type operators you can use, especially as they differ from Google match types, even if both Yandex and Google use the same symbols for them. To help you avoid confusion and achieve the most relevant keyword selection for Yandex PPC ads, I’ve drawn a simple table demonstrating the match type operators for Yandex with examples.

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Online Marketing in Russia: Top 5 Trends for 2015

In online marketing, it’s nice to have a feeling for trends. It helps adapt fast to the digital climate change and get the best out of it. Working in Russian Internet today, quick reaction is not an option, it’s a must. And actually, Russian advertisers are pretty good at it, given the current situation in Russia’s economic space. So, to be just as well-prepared as them, we’ve collected for you five major trends expected to dominate the digital marketing in Russia this year. Pick up your favorite!

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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