SEO and SEM for Russian search engines

Russia reaches 84 million Internet users and 70.4% Internet penetration in 2015

Russian Internet audience has been growing very rapidly for the last decade. In 2014 Russian online population reached 80 million users, and increased by another 4 million during 2015, reports Gfk [in Russian] in their recent research.

Internet penetration in Russia also became higher during 2015. Now 70.4% of people of 16+ age are Internet users.

internet-penetration-russia-2015

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Types of advertising that annoy Russian consumers the most

The Russian Institute of Modern Media MOMRI conducted a nationwide survey the goal of which was to understand the attitudes of Russian consumers towards advertising, reports Vedomosti [in Russian].

One of the main findings of the survey was that 40% of the population living in cities with more than 100 000 inhabitants generally trust advertising and promotional messages.

6% of respondents said that they do not mind and sometimes even like advertising.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Infographic: Effect of economic crisis on Russian consumer behavior

In my latest post I wrote about advertising expenditures in the Russian market and the affect of the economic crisis on the advertising industry. The turnover of the advertising market in Russia decreased by 14% so far this year in comparison to the same period of 2014 after showing constant growth for several years in a row. Advertisers started shifting budgets into more efficient and measurable channels, such as search advertising – SEM came out as the only medium that saw higher volumes this year.

But how did the crisis really affect your customers? Nielsen’s Consumer Confidence Index sheds some light on changes in Russians’ purchase behavior in 2015.

nielsens-consumer-confidence-index-q3-2015

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Russian online advertising turnover up 12% after Q3 2015

Expert commission of the Association of Communication Agencies of Russia summarized statistics on the latest development of advertising market in Russia.

The total turnover of the advertising market in Russia in the first three quarters of 2015 landed at 209 billion rubles (slightly over 3 billion Euro), which is 14% lower than in the same period of 2014.

Screen Shot 2015-11-02 at 23.20.19

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Russian e-commerce turnover up 28% in H1 2015

russia-mapDespite the economic difficulties and general decrease of activity in the market, turnover of Russian e-commerce increased by 28% in the first half of 2015, reports Vedomosti [in Russian] referring to the latest research from Data Insight. The research concludes that turnover of Russian e-commerce in H1 of 2015, excluding digital goods, tickets as well as cross-border purchases, landed at 305 billion Russian rubles (approx. 3.9 BN Euro).

Russian e-commerce market has been growing at a similar pace for the last few years – 25% in 2o13 and 31% in 2014 – however the source of growth in 2015 is different. In the past the turnover of e-commerce market was increasing due to larger amounts of purchased goods. In 2015 the turnover increased mainly because ruble inflation lead to higher prices. Average cheque increased by 19% – to 4200 rubles (approx. 53 Euro), while the number of purchases – only by 9% landing at about 73 million orders, according to Data Insight.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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