SEO and SEM for Russian search engines

Runet turns 20 years old

Today is a big day for Russian Internet industry. Exactly 20 years ago, on the 7th of April 1994 national domain .RU was registered to represent newly born country – the Russian Federation – on the world wide web.

Runet’s birthday got a lot of coverage in Russian tech press, and even Russian Prime Minister Dmitry Medvedev congratulated Runet in his video blog.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

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.РФ Goes Down The Drain

Quite often I get a question what TLD is preferable for the Russian market – .RU or .РФ, to which I always reply dot RU, of course. РФ domains, despite a good take off, when they were introduced back in 2010, never managed to become a good alternative to .RU. A lot of individuals and companies purchased domains when they become available, but very few made good use of them.

As I mentioned in one of my earlier posts, there are very few actual sites on .РФ domains as they did not prove to be useful neither for Yandex SEO nor for businesses. According to statdom.ru (which is the absolute best resource for any kind of information about Russian domain names, by the way), only around 30% of all .RF domains are used for actual sites, and the rest are parked, redirected or return an error.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

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New regulations for .RU and .РФ domains

Today forums and other social media were buzzing with the news concerning Russian domains .RU and .РФ (TLD that stands for Russian Federation in Cyrillic letters; later .RF). Apparently, the rule introduced in spring 2010, requiring that every domain registrar / owner must submit a copy of a valid passport to identify himself/ herself.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

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