Reading my usual dose of Russian press, I stumbled on an interesting interview with a CEO of one of the largest SEO companies in Russia in Kommersant.ru. Although 90% of the interview is company’s self-advertising, I found their evaluation of Russian market of SEO services quite interesting.
The CEO in question estimates that the value of the market of SEO services in Russia is somewhere between 16 and 20 billion Russian rubles (around 690 million USD), where 9 billion were spent on links and the other 7 to 12 billion – on service fees to agencies and freelancers. Apparently, large agencies (which are few) are responsible for only 20-30% of this amount. The rest of the money is distributed among smaller SEO agencies and freelance SEO specialists.