SEO and SEM for Russian search engines

Top social networks in Russia: latest trends, winter 2015-2016

Social generalBrand Analytics has come up with a new study on active social media users in Russia for winter 2015-2016. We get fresh insights and stats on the user audience, their age, gender and writing behavior on Russia’s social platforms. Let’s see where advertisers will most likely find their Russian customers in 2016!

Continue reading…

Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

More Posts

Russian mobile app scene: who makes money and who gets downloads

Russia, despite the relatively late adoption of smartphone technology, managed to become one of the largest markets in the world in terms of mobile app usage. With the population of 143 million people and quite high mobile Internet penetration, Russia made it to top 10 countries in terms of app downloads and in-app revenues, reports App Annie.

google-play-orlds-top-app-markets

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

More Posts

Top social networks in Russia: latest numbers and trends

Just in time for making our New Year’s marketing resolutions, we’re getting a special treat – a study on social media users in Russia, with lots of the latest numbers and trends to enjoy. Actually, betting on social networks in 2015 sounds good to me – the experts predict social media marketing and retargeting to be on the rise. Plus, this trend comes along with the rapid growth of mobile users who become the majority on the Russian Internet.

The data comes from Brand Analytics, with details on the age, gender, regional distribution and even positive vibes of those writing on social networks in Russia. VKontakte (Vk), the largest Russia’s social network, holds on to its top position, having the biggest monthly audience and the most active writers:Top social media5

*TNS Web Index, November 2014. Data on Twitter is based on the number of users per day, frequency of visits per month

Continue reading…

Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

More Posts

Top 10 Russia’s largest media in 2014

Despite the unstable economic climate Russian advertising industry keeps developing. In the first half of 2014 the growth of Russian advertising budgets landed at 6%. Online advertising grew the most, TV and radio – slightly, while print lost a low of advertisers’ money. Let’s find out who are the largest players on the Russian media scene – according to TNS Russia and Sostav.ru.

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

More Posts

Top 15 sites favoured by Russian audience

In response to Facebook’s recent bold statement about (yet again) conquering Russia, one of the largest Russian newspapers Vedomosti created a top list of websites that are most visited by Russian people. Vedomosti also compared average time users spend on the sites.

Not surprisingly, Yandex came out as the leader of the top list with their 31 properties, followed by VK, Mail.ru with their 28 properties, Odnoklassniki, Google.ru and YouTube.

Even though Facebook made it to the list of top 15 sites in Russia, their metrics – daily users and average time spent on site – are far behind the local competitors vKontakte and Odnoklassniki. vKontakte has 24,2 million daily users that spend on average 39 minutes browsing the social network. 16,3 million daily users of Odnoklassniki spend 32 minutes on the site. Facebook only has 3,7 million users in Russia that only devote 5 minutes of their time to the network.

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

More Posts