SEO and SEM for Russian search engines

Font size matters – a new factor ranking mobile-friendly pages in Yandex

This Wednesday Yandex announced [in Russian] that from now on, the font size of texts on mobile web pages is yet another factor added to a new ranking algorithm Vladivostok. To remind us, Vladivostok was rolled out a month ago and takes into account mobile-friendliness of a page in its ranking. Checking texts for mobile optimization is already added to the testing tool in the new version of Yandex.Webmaster:

Mobile friendly
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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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New Yandex algorithm gives a boost to mobile-friendly pages in mobile search results

Screen Shot 2016-02-01 at 22.04.40In the end of November last year Yandex started marking mobile-friendly pages with “mobile version” label in mobile search results of all Yandex search properties. They also openly confirmed our suspicions that this was the first step towards making mobile-friendliness a ranking factor in the nearest future. And today is the day! Yandex just announced [in Russian] in their corporate blog that they are rolling out a new ranking formula that takes into account mobile-friendliness of a page when delivering search results on mobile devices.

As always, the new algorithm is named after a Russian city – this time Vladivostok, the capital of Russia’s Far East, where Yandex see the biggest share of mobile Internet users comparing to other regions in Russia.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex starts to mark mobile-friendly pages in its search results

This morning Yandex announced yet another feature to cater their growing mobile user base. From today the search engine starts to mark mobile-optimized pages in its mobile search results in Russia, Ukraine, Turkey, Belarus, and Kazakhstan. The “mobile version” label will automatically appear next to listings of webpages with responsive design or mobile version on separate URL  (e.g. m.habrahabr.ru).

mobile-friendly-version

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Beta of the week: App install ads in Yandex.Direct

app-install-ads-yandex-directMobile Internet usage in Russia is increasing and so does smartphone penetration. According to eMarketer, over 58 million Russians own a smartphone, which is 55% of all mobile users and about 40% of the total Russia’s population.

Rapidly increasing adoption of smartphones, and hence mobile apps, has lead to extensive growth of mobile advertising offerings in the market. Apart from traditional mobile ad networks, both global and local (Wapstart being the largest), Internet giants such as Yandex and Mail.ru Group, started creating very interesting products for mobile app promotion.

VK launched their app install ads in October 2014. Later, in early 2015, Mail.ru Group introduced myTarget – an advertising platform merging mobile inventory of Russia’s largest social networks VK, Odnoklassniki and MoiMir. Yandex started offering mobile-specific ads in summer of 2015 and now they are launching their first app promotion format.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Russian mobile internet user portrait

A new study shows that in 2013-2014 mobile internet in Russia have reached an increasing number of females, students and those living in smaller cities. This interesting reaserch was made in December 2014 by WapStart, the largest mobile ad network in Russia. They looked closer at gender, age and social status of Russian online mobile users and compared the recent results with those obtained in the previous years.

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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