SEO and SEM for Russian search engines

Russian advertising market shrinks, while digital sector keeps growing

The expert commission of the Association of Communication Agencies of Russia (AKAR) has released the results [in Russian] of their quarterly analysis of development of advertising market in Russia.

In the first two quarters of 2015 total advertising spend in Russia shrank with 16% comparing to the same period of last year landing at 137.9 billion rubles (approx. 1.9 billion Euro).

russian-advertising-market-growth-h1-2016

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Rain or shine – what do Russians search online?

Yandex has recently shared its research where it analyzed what places the Russians users are searching for, depending on a season. A pretty good read, I should say.

Some findings are quite predictable: skating-rinks get more popular in winter and bicycle shops in summer and spring. Yet, in a country as big as Russia, with some seasonal trends you might need to get more local knowledge to make sense of it. Let’s check it out!

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Russian search behavior: capitals vs. regions

Very recently Yandex released an interesting research that compares search behavior of Russian Internet users living in the two capitals (Moscow and Saint Petersburg) with other cities in Russia – from large to very small.

The report highlights the differences between ways people interact with search engines as well as types of product and services-relates searches across the country. Please dig in!

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Online advertising spend in Russia up by 20% in H1 2014

Online advertising expenditures in Russia keep growing at high year over year. The Association of Communication Agencies in Russia (ACAR) reported [in Russian] that companies spent 20% more on online advertising comparing to the first half of 2013. Contextual advertising (SEM) traditionally showed the highest growth – 28% comparing to the same period of 2013.

The total value of online advertising market in the first 6 months of 2014 reached 38 billion Russian rubles (approx. 1.06 billion US dollars).

online-advertising-spend-in-russia-h1-2014

 

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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RuNet Economy: Infographics

This evening I created these infographics about Russian Internet economy development in 2011-2012. The full report was presented by RAEC during Russian Internet Week 2012 – a 3 days long conference that covers all aspects of the Russian Internet Industry. Hope you like it!

runet-economy title=

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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