SEO and SEM for Russian search engines

Yandex.Direct fine-tunes its geotargeting for Russia by adding 200 more cities

Yandex.Direct – Yandex’s PPC platform – fine-tuned their geotargeting for Russia by adding 200 new cities and areas inside the Russian districts.

For example, before advertisers had to target the entire Saratov District, and from today they can easily include or exclude various areas inside the Saratov District (Balakovo, Engels, and others), as well as cities inside those areas.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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How To Configure Regional Settings For Yandex SEO

Everyone knows that Russia is a very big country. Not everyone knows, however, that Yandex has a very advanced local search technology that is able to deliver local SERPs to all 83 regions of the country.

Yandex started actively working with local search results in 2008-2009 and has been perfecting the formula ever since. In the past I wrote several posts about regional SERPs and how to change the regional affinity in Yandex Webmaster, but haven’t really touched the topic of how to correctly configure regional settings for Yandex SEO from the beginning. This is what this post is about.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex Direct Geotargeting Options Explained

One of my readers asked to explain how Yandex Direct works with geotargeting. Yandex’s PPC solution is not at all as straightforward and user-friendly as Google’s AdWords and can be pretty confusing in the beginning. Once you get used to it though, it is actually quite a good product.

AdWords provides many more options when it comes to campaign settings, including geotargeting possibilities. I will, however, try to make some parallels between the two PPC platforms.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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What to do if your site got assigned to a wrong region in Yandex?

In the end of last year Russian SEO society was shaken and excited at the same time by a sudden change or ranking algorithm from Arzamas to Snezhinsk. Snezhinsk came with over 1000 ranking factors and ad a result better spam detection, better dupe content filters and better geo-targeting.

Right now local results are available for 1250 cities in Russia. This basically means that it is easier (or should I say more possible?) for local businesses to rank in their regions for geo-dependent keywords.  Great! Or.. wait! Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yet another new search algorithm of Yandex with over 1000 ranking factors: meet Snezhinsk!

Snezhinsk is a new ranking algorithm of Yandex, named after a city in the Ural mountains

Snezhinsk is a new ranking algorithm of Yandex, named after a city in the Ural mountains

Yes, again.. This week Yandex released for testing its new ranking algorithm. The testing environment is somewhat similar to the Sandbox of Google and can be accessed on buki.yandex.ru.

According to Yandex, the new algorithm will analyze over 1000 variable to position websites in the SERPs. Moreover, they published a paper (in English  – yey!) about how the algorithm works. Having econometrics background, I was still a little confused. SEO community also expressed very skeptical opinions and decided to try and learn instead of looking at complicated formulas. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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