SEO and SEM for Russian search engines

Breaking: Yandex updates TIC calculation formula

Screen Shot 2016-06-09 at 14.40.17Yandex just announced [in Russian] on their corporate blog for webmasters that the formula used for calculating website Thematic Index of Citation (TIC) was updated yesterday, June 8. Yandex TIC is an equivalent of Google Pagerank, but unlike Pagerank, TIC still gets regular updates and gives quite relicable indication about website’s authority.

The main changes in the TIC calculation formula concern inbound link-based signals, which is in line with the latest changes in Yandex search algorithm. In addition to that, many “outdated” signals were excluded from the formula, writes Yandex, without giving more details.

According to Russian SEO community, the value of TIC has changed for many sites since yesterday. The idea of TIC is still the same though: sites with more authority get higher scores.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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New Yandex algorithm gives a boost to mobile-friendly pages in mobile search results

Screen Shot 2016-02-01 at 22.04.40In the end of November last year Yandex started marking mobile-friendly pages with “mobile version” label in mobile search results of all Yandex search properties. They also openly confirmed our suspicions that this was the first step towards making mobile-friendliness a ranking factor in the nearest future. And today is the day! Yandex just announced [in Russian] in their corporate blog that they are rolling out a new ranking formula that takes into account mobile-friendliness of a page when delivering search results on mobile devices.

As always, the new algorithm is named after a Russian city – this time Vladivostok, the capital of Russia’s Far East, where Yandex see the biggest share of mobile Internet users comparing to other regions in Russia.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex will warn about SEO guidelines violations in their new Yandex.Webmaster

Up until now Yandex SEO penalties were often difficult to diagnose. A lot of times webmasters had to contact Yandex to find out what caused, for example, drop in traffic or sharp decline in number of indexed pages.

On Friday last week Yandex announced a new section in their new Yandex.Webmaster toolkit [at the moment in Russian only] that will notify webmasters and site owners about violations of Yandex SEO guidelines found on their web properties.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex starts to mark mobile-friendly pages in its search results

This morning Yandex announced yet another feature to cater their growing mobile user base. From today the search engine starts to mark mobile-optimized pages in its mobile search results in Russia, Ukraine, Turkey, Belarus, and Kazakhstan. The “mobile version” label will automatically appear next to listings of webpages with responsive design or mobile version on separate URL  (e.g. m.habrahabr.ru).

mobile-friendly-version

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Important: Yandex bot starts reading JavaScripts and CSS

yandex-searchLast week Yandex reported [in Russian] in their blog for webmasters that the search engine’s crawler started reading JavaScripts and CSS in order to receive more detailed insights about web pages, as well as to see how content is displayed for the user in the browser. Thanks to this, Yandex is now able to better evaluate website interface, get access to the content which was not visible to the bot before and compare this information to the data that was used for rankings in the past.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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