SEO and SEM for Russian search engines

Types of advertising that annoy Russian consumers the most

The Russian Institute of Modern Media MOMRI conducted a nationwide survey the goal of which was to understand the attitudes of Russian consumers towards advertising, reports Vedomosti [in Russian].

One of the main findings of the survey was that 40% of the population living in cities with more than 100 000 inhabitants generally trust advertising and promotional messages.

6% of respondents said that they do not mind and sometimes even like advertising.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex Advertising Network: new banners to boost CTR

Yandex has just added interactive horizontal banners to its Yandex Advertising Network (YAN) and the testing shows that they can increase click-through rate of Yandex PPC ads up to 20%. Also, judging from the vertical banners introduced into YAN back in December 2014, banner ads are usually much more eye-catching than traditional advertising formats, so hopefully Yandex PPC advertisers are getting one more useful tool to promote their websites!

YAN1

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Top 10 Russia’s largest media in 2014

Despite the unstable economic climate Russian advertising industry keeps developing. In the first half of 2014 the growth of Russian advertising budgets landed at 6%. Online advertising grew the most, TV and radio – slightly, while print lost a low of advertisers’ money. Let’s find out who are the largest players on the Russian media scene – according to TNS Russia and Sostav.ru.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Online advertising spend in Russia up by 20% in H1 2014

Online advertising expenditures in Russia keep growing at high year over year. The Association of Communication Agencies in Russia (ACAR) reported [in Russian] that companies spent 20% more on online advertising comparing to the first half of 2013. Contextual advertising (SEM) traditionally showed the highest growth – 28% comparing to the same period of 2013.

The total value of online advertising market in the first 6 months of 2014 reached 38 billion Russian rubles (approx. 1.06 billion US dollars).

online-advertising-spend-in-russia-h1-2014

 

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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New exciting features for Yandex advertisers

Yandex keeps tweaking their advertising products and making them better. In the beginning of the year the company introduced 3 new features to make Yandex.Direct ads more effective.

1. Image ads for Yandex Advertising Network (YAN)

Being used to Google AdWords, I was always missing image ad formats in Yandex content network. Images are so much more appealing; they attract attention and give better impression about the product than boring text links.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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