SEO and SEM for Russian search engines

Russian mobile internet user portrait

A new study shows that in 2013-2014 mobile internet in Russia have reached an increasing number of females, students and those living in smaller cities. This interesting reaserch was made in December 2014 by WapStart, the largest mobile ad network in Russia. They looked closer at gender, age and social status of Russian online mobile users and compared the recent results with those obtained in the previous years.

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Quick guide to configuring goals in Yandex.Metrica

yandex-metricaYandex Metrica is a powerful web analytics tool that gives extensive insights into web traffic, performance of digital marketing channels and user behavior. Metrica, similarly to Google Analytics, records every visit to the site with the help of a snippet of code placed on all pages.

There are several types of goals that can be configured in Yandex.Metrica that can be used for measuring different steps of the user journey:

  • A specified number of pages viewed by visitors to the site
  • A specific webpage or set of pages on your site that you want users to visit (e.g. payment confirmation page)
  • An event on the site that serves as a success indicator (e.g. account creation or sale)
  • A sequence of steps that a visitor performs to reach a goal (i.e. a funnels)

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex.Metrica becomes the leading web analytics platform in Russia

Just a few months ago A Russian web analytics consulting company TopAnalytics studied popularity of web analytics platforms in Russia. Surprisingly, Yandex.Metrica came out second losing with 7% to LiveInternet. Shortly after that research was done, Yandex started encrypting 100% of their search queries, keeping the search query data available in Yandex.Metrica and Yandex.Webmaster. The change seemed to have a positive effect on Yandex.Metrica adoption. The newest research on usage of web analytics platforms in Russia created by Ruward:Track shows that Yandex.Metrica has become the market leader.

web-analytics-systems-russia

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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5 reasons why Yandex.Metrica is a MUST for your Russian site

yandex-metricaYandex.Metrica is a free web analytics tool developed by Yandex. It is very popular among Russian webmasters and business owners, but a lot of European companies tend to forget about it and rely on Google Analytics when measuring performance of their Russian websites.

In my opinion, both tools have their pros and cons, and I usually recommend to use both Yandex.Metrica and Google Analytics when working in the Russian market, but in this article I would like to explain why Yandex.Metrica is important for your Russian business. Here is why:
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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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What web analytics systems are most popular among Russian webmasters

Today I stumbled on an interesting research with somewhat surprising results. A Russian web analytics consulting company called TopAnalytics collected data from around 10 million sites trying to determine which web analytics system in the most popular in the Russian market. All sites analyzed in this research were placed on .ru, .su, or .рф domains.

web-analytics-russia

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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