SEO and SEM for Russian search engines

Yandex keyword tool gets a facelift

Yandex.Wordstat – the free keyword tool provided by Yandex to help advertisers with their keyword research – recently got a “facelift” and now offers its users more sleek and fast AJAX-based interface. All the features were kept unchanged:

  • It is still possible to look up keyword keyword ideas and related searches:

yandex-keyword-tool

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex alternative to Google’s rel=”author” tag

All search engines, including Yandex, tell you to create great content. They also tell you that the content should be unique. But what if your content gets re-posted somewhere, and what if that copy-paster ranks higher than you? This situation, I am sure, is familiar to most of us.

Search engines have been pretty good at determining the primary source of content, but sometimes they do get it wrong, and Yandex does more often than Google.

In 2011 Google came up with a way for authors to protect their rights in the SERPs with rel=”author” tag. It has proven to be a very good way to show Google the true ownership of the content as well as build up authority of you as a writer. Unfortunately, Yandex does not support rel=”author” tag. But there is an alternative.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Analyze your Yandex SEO competitors with SpyWords

For a while I’ve been wondering, and I guess some of you did too, if there is a good competitive intelligence tool for Yandex? Recently I found one, which works well, and I would like to share my findings with you. The tool is called SpyWords.

I used it a lot in the last couple of month, and since it did a good job and saved a lot of time for me, I thought I give them a credit and review them on my blog.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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