SEO and SEM for Russian search engines

Study: 1st position in Yandex receives 18.5% of clicks

yandex-search

Most of the specialists working with SEO have had a task to estimate increase in organic traffic from improving rankings by X positions. There are plenty of studies for organic click distribution in Google that we can use, but I have never come across one for Yandex until very recently.

Yandex SERP layout is different from Google’s, and as we know, CTR of Yandex.Direct ads is on average higher than Google’s. Does this result into fewer clicks on organic search results? Let’s take a look.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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13 awesome keywords tools for Yandex SEO success

yandex-searchKeyword research is the vital part of SEO for any search engine, and Yandex is not an exception. Due to the rich and complex nature of the Russian language creating a keyword list for a Russian website can be a long and time consuming process. The fact that most of the suitable tools for Yandex SEO are created in Russia adds even more complexity to work of international marketers. In this post I would like to introduce my favorite Russian keyword tools that I like use for creating keyword lists.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Topvisor – a new sleek tool to monitor Yandex SERP updates

yandex-searchYandex and Google work very differently when it comes to updates of organic search results. While Google constantly makes small changes, Yandex rolls out bi-weekly or so updates, which are clearly visible by the degree of changes in the SERPs.

Some time ago I recommended a tool – Update Analyzer – which is very useful and feature-rich, but not very user-friendly. Some days ago I stumbled on a very nice in my opinion alternative – a tool created by a Russian company called Topvisor – that illustrates Yandex (and other search engines) SERP updates and also gives a breakdown for different verticals, such as web development and SEO, auto, legal services, consumer electronics, real estate, insurance, travel, clothing and a few more.  Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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What web analytics systems are most popular among Russian webmasters

Today I stumbled on an interesting research with somewhat surprising results. A Russian web analytics consulting company called TopAnalytics collected data from around 10 million sites trying to determine which web analytics system in the most popular in the Russian market. All sites analyzed in this research were placed on .ru, .su, or .рф domains.

web-analytics-russia

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Tip of the day: How to save time when doing keyword research for Yandex

As I wrote on multiple occasions, Yandex keyword tool (aka Wordstat) is very good, but not exactly user-friendly. Even after the latest redesign working with Wordstat is quite cumbersome and time-consuming. There is no easy way to look up search volumes for keywords in exact match, no possibility to group keywords, and no export function, so the keyword research for Yandex turns into lots of Excel sorting, filtering, copying and deleting rows. I bet very few of us enjoy spending time like that!

There are however tools that can simplify working with Yandex.Wordstat. Below you will find 2 simple, but handy tips that will save you loads of time when working with Yandex keyword tool.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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