SEO and SEM for Russian search engines

Yandex talk about future of e-commerce at DMEXCO

At DMEXCO conference held in Cologne a couple of weeks ago Eugene Lomize, head of Yandex commercial products and inventor of Yandex.Direct, spoke about the future of eCommerce on the panel with Rakuten and Carrefour. Great panel, check it out!

 
 

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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YAC/m Keynote: Yandex.Market reborn to revolutionize Russian e-commerce

yacm-conferenceYAC/m conference hosted by Yandex every spring is usually marked by important announcements. Last week’s event was not an exception and Yandex surprised the audience with new revolutionary features in Yandex.Market. The new relaunched Yandex.Market will partially solve the main hurdles that prevent Russian e-commerce from growing faster: delivery, payments and lack of trust towards online merchants.
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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Internet in Russia: stats, numbers and other interesting facts

I find the development of the Internet in Russia very interesting to monitor. The market is huge and continues to grow, however the numbers of Internet users do not grow in the same pace as e-commerce. People surf, people are mobile, but do people buy online?

Recently I heard and read a lot of stats about Russian Internet audience. The most general numbers you can find in this presentation, given by Preston Carey of Yandex at SMX Advanced London, which I attended last week. You can see than Internet penetration in Russia is still only 43%. Hard to imagine, right? But don’t get discouraged yet. 43% of the population is approx. 46 million people, which is double the population of Scandinavia, for example. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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SEO jobs in Russia

Yesterday I was browsing job listings in Moscow just to get an idea how much SEOs can potentially make in Russia. Salaries for SEO jobs vary depending on a company, but was really made me smile and shake at the same time is the skills required for the job!

Let us look at the SEO specialist job description posted by one of the biggest SEO companies..

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Interview with the CEO of Yandex

Interesting interview. Found on the net a couple of days ago. The CEO of Yandex is talking (in English!) abough Yandex and his visions.

My favorite quotes:

  • We planned IPO a year ago. Now we don’t need IPO. We have enough money.
  • There is much more money available in Russia than brains
  • 90% of searches are in Russian
  • Pople use Yandex more than Google, because we search better

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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