SEO and SEM for Russian search engines

Meet Yandex.Radio – personalized radio station and a new digital advertizing channel

логотип приложенияYandex has been working with data analysis and personalization of digital content for many year. They have started using personalization technology Crypta in search in 2012; personalization is also used by other Yandex services. Yandex.Market gives personalized suggestions to its users based on their past behavior and preferences. The new Yandex.Music launched 9 months ago does as well, and the results have been astonishing. Personalization increased the time spent on the service by 70%.

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

More Posts

Yandex teams up with Firefox in Turkey

Big news from Yandex Turkey team! Just a couple of weeks ago the newest version of Firefox browser was released in Turkey, with Yandex.com.tr as a default search engine instead of Google.

yandex-turkey

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

More Posts

Yandex Sibir or how computer vision can help in life

A few weeks ago Yandex quietly launched a new feature on yandex.com, which, although still working a bit shakily, can be useful in real life situations. Meet reverse image search based on technology called Sibir (Russian for Siberia) yandex.com/images!

Screen Shot 2014-06-21 at 21.44.29
Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

More Posts

Bye-bye keyword data from Yandex search

Still struggling with consequences of Google’s 100% ‘not provided’ keyword data, the SEO community gets another surprise, this time from Yandex. Earlier today, quite unexpectedly, Yandex announced [in Russian] that in order to protect its users’ privacy they will now start encrypting 100% of searches.

yandex-encrypted-search

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

More Posts

YAC/m Keynote: Yandex.Market reborn to revolutionize Russian e-commerce

yacm-conferenceYAC/m conference hosted by Yandex every spring is usually marked by important announcements. Last week’s event was not an exception and Yandex surprised the audience with new revolutionary features in Yandex.Market. The new relaunched Yandex.Market will partially solve the main hurdles that prevent Russian e-commerce from growing faster: delivery, payments and lack of trust towards online merchants.
Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

More Posts