SEO and SEM for Russian search engines

Top social networks in Russia: latest trends, winter 2015-2016

Social generalBrand Analytics has come up with a new study on active social media users in Russia for winter 2015-2016. We get fresh insights and stats on the user audience, their age, gender and writing behavior on Russia’s social platforms. Let’s see where advertisers will most likely find their Russian customers in 2016!

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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VK’s monthly audience catches up with the levels of TV reach

VK (vKontakte) – Russia’s largest and fastest growing social network – reached it’s record amount of visitors in March 2015.  In March this year monthly reach of VK was similar to that of Channel 1 (Russia’s main TV channel) and higher than that of other national TV channels, reports TNS Russia.

vkontakte-reaches-the-level-of-tv

Vkontakte is not the first digital service that competes with TV in terms of reach. Yandex’s audience surpassed the audience of Channel 1 already in mid-2012.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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All Facebook’s and Odnoklassniki’s users in Russia also use VK

The fact that VK (vKontakte) is Russia’s largest social network is, I am sure, known to most international digital marketers. VK is also a social network with the most steady growth. Recently, at i-COMference 2015, vKontakte presented their annual report [in Russian] created together with TNS Russia that describes the Russian social networking market.

Comparing to the stats from 2013, Facebook gained quite a bit of user base in Russia. In 2013 American network only had 10,8 million users, and during 2014 its user base almost doubled. VK and Odnoklassniki kept their leading positions in the market, however the overlap between their audiences increased significantly.

vk-odnoklassniki-facebook-in-russia

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Top social networks in Russia: latest numbers and trends

Just in time for making our New Year’s marketing resolutions, we’re getting a special treat – a study on social media users in Russia, with lots of the latest numbers and trends to enjoy. Actually, betting on social networks in 2015 sounds good to me – the experts predict social media marketing and retargeting to be on the rise. Plus, this trend comes along with the rapid growth of mobile users who become the majority on the Russian Internet.

The data comes from Brand Analytics, with details on the age, gender, regional distribution and even positive vibes of those writing on social networks in Russia. VKontakte (Vk), the largest Russia’s social network, holds on to its top position, having the biggest monthly audience and the most active writers:Top social media5

*TNS Web Index, November 2014. Data on Twitter is based on the number of users per day, frequency of visits per month

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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A portrait of a typical VK user revealed

vk-mobileVkontakte (VK) – Russia’s largest social network – is known for attracting younger audience as opposed to Odnoklassniki – Russia’s second largest network – where older people like to hang out. Many brands stay away from advertising on VK believing that its audience mainly consists of school kids and teenagers with no buying ability. But in reality, this is not the case. VK’s most typical user is a working middle- and lower-middle income young professional, says the latest TNS Russia report.

In October last year vKontakte was visited by 53 430 000 people between 12 to 64 years old. Out of these visitors 67.4% (35 990 000 people) are employed, where:

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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