SEO and SEM for Russian search engines

PPC prices at Begun advertizing network

Context advertizing network BEGUN (second largest PPC platform after Yandex Direct, which belongs to a Russian search engine Rambler) published results of their price research. Price per click is measured in “conditional units” (whatever it is). 1 conditional unit is equal 28 Russian rubles or $0.90.

Among top 25 were some seo services related keywords sich as “seo prices”, “seo” and “context advertizing” (in Russian, obviously).

Generally the most expensive segments are real estate, legal services, security services, finance services, Internet services, software and cars. Top 10 looked as follows: Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex will show more Yandex.Direct links above organic search results

Yandex.Direct is AdWords of Yandex. It works almost the same way and looks very similar.
This week Yandex has started to show up to 3 sponsored links above organic search results, while before the maximum amount of paid ads was 2. Yandex claims that this will affect only the most competitive keywords, i.e. not more than 2% of all queries.

More sponsored links in Yandex SERPs

More sponsored links in Yandex SERPs

According to SearchEngines.ru Internet audience is not very fond of increased amount of paid listings. A large amount of people have screens with resolution lower than 768px (e.g. netbooks users) and cannot see organic search results at all.

In blogs and forums Yandex is being compared with Chinese Baidu, where all 10 top results can be paid listings =)

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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