SEO and SEM for Russian search engines

Russian e-commerce turnover up 28% in H1 2015

russia-mapDespite the economic difficulties and general decrease of activity in the market, turnover of Russian e-commerce increased by 28% in the first half of 2015, reports Vedomosti [in Russian] referring to the latest research from Data Insight. The research concludes that turnover of Russian e-commerce in H1 of 2015, excluding digital goods, tickets as well as cross-border purchases, landed at 305 billion Russian rubles (approx. 3.9 BN Euro).

Russian e-commerce market has been growing at a similar pace for the last few years – 25% in 2o13 and 31% in 2014 – however the source of growth in 2015 is different. In the past the turnover of e-commerce market was increasing due to larger amounts of purchased goods. In 2015 the turnover increased mainly because ruble inflation lead to higher prices. Average cheque increased by 19% – to 4200 rubles (approx. 53 Euro), while the number of purchases – only by 9% landing at about 73 million orders, according to Data Insight.

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

More Posts

E-money popularity in Russia: growing awareness and use

While only a couple of years ago e-commerce purchases in Russia were mostly paid by cash upon delivery, now online payments are on the rise.

TNS Russia has recently studied the popularity of online payment methods in Russia. They discovered that 40% of all the e-money users pay from their desktop computers and mobile devices.E-money 1 Continue reading…

Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

More Posts

Russian e-commerce turnover up 31% in 2014

The Association of Companies in Internet Trade (AKIT) summarized the results [in Russian] of the year 2014 in Russian e-commerce. Turnover of the Russian e-commerce market reached 713 billion Russian rubles (14 billion USD), which is a 31% increase YoY.

online-sales-russia-2014

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

More Posts

Maelle Gavet: It’s not fair to call Ozon a copy of Amazon

Check out this interview with CEO of Ozon Maelle Gavet at Techcrunch Disrupt Europe – event that was held in London just a few days ago. Maelle explains why it is not fair to call Ozon a copy of Amazon, and also talks about e-commerce in Russia, company’s recent investments round and other important issues on the Russian digital market.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

More Posts

All you need to know about Russian e-commerce in 2014

Previously in my blog I have written a lot about the topic of Russian e-commerce, gathered stats from different sources and interviewed the experts of the industry. Many companies still wonder whether entering Russia is a smart business decision. The size of the market is huge, but so are the obstacles. Recently I got hold of the most full and comprehensive research about Russia e-commerce created by EWDN.ru and DataInsight I have ever seen. I have taken out the most interesting parts of the research. Reading this will surely answer a lot of questions.

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

More Posts