SEO and SEM for Russian search engines

Yandex alternative to Google’s rel=”author” tag

All search engines, including Yandex, tell you to create great content. They also tell you that the content should be unique. But what if your content gets re-posted somewhere, and what if that copy-paster ranks higher than you? This situation, I am sure, is familiar to most of us.

Search engines have been pretty good at determining the primary source of content, but sometimes they do get it wrong, and Yandex does more often than Google.

In 2011 Google came up with a way for authors to protect their rights in the SERPs with rel=”author” tag. It has proven to be a very good way to show Google the true ownership of the content as well as build up authority of you as a writer. Unfortunately, Yandex does not support rel=”author” tag. But there is an alternative.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex content network vs. Yandex display advertising

This is the first post in the new Q&A section, and it is to cover a question I recently received about Yandex content network targeting.

Question

How to select TOPICS in Yandex Display Network targeting (just like AdWords)?

Answer

First of all, there is a difference between Yandex content network and display advertising on Yandex.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Introducing Q&A section

Dear friends,

Some of you might have noticed that I was running a Qualaroo (former KissInsights) poll for a few months. I got a lot of questions, and I will start answering the most common ones in the newly created Q&A section.

I encourage you to send me more questions, and I will do my best to answer them.

Thank you for your contribution!

Sincerely,
Anna

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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