SEO and SEM for Russian search engines

Mobile-specific ads come to Yandex.Direct!

Mobile-ads5It’s been just two months as it became possible to seperately adjust the bid ratio for mobile ads on Yandex.Direct. And now, we’ve got great news – Yandex adds up another mobile-specific feature which allows creating Yandex PPC ads specifically for mobile devices. It means that Yandex mobile ads can now be tailored for mobile users and attract more traffic. How to set them up and run to make sure you reach Russian customers who have become more “mobile” than ever?

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Russian mobile internet user portrait

A new study shows that in 2013-2014 mobile internet in Russia have reached an increasing number of females, students and those living in smaller cities. This interesting reaserch was made in December 2014 by WapStart, the largest mobile ad network in Russia. They looked closer at gender, age and social status of Russian online mobile users and compared the recent results with those obtained in the previous years.

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Expert guide on mobile bid adjustment in Yandex Direct

Since March, Yandex has added a separate bid management for PPC mobile ads, so now we can experiment with the desktop-mobile bid ratio to see if our business or client may particularly benefit from premium placements on Yandex mobile search.

Today, it looks like a great time to do it as the mobile internet is globally racing to exceed the desktop internet use, and there are some signs that Russia may well be drifting in the same direction. For example, according to the recent TNS Russia data, 50% of Russians (12+) use the mobile internet daily (out of 74% of all the online users in Russia).

So, each day 31.4 M users in Russia are keeping a firm grip of their mobile devices, hoping to find what they search for. And here we are, marketers, to guess their wishes, which becomes simpler and cooler now that we can manage and analyze impressions on mobiles for our Yandex PPC campaigns.

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Russian mobile app scene: who makes money and who gets downloads

Russia, despite the relatively late adoption of smartphone technology, managed to become one of the largest markets in the world in terms of mobile app usage. With the population of 143 million people and quite high mobile Internet penetration, Russia made it to top 10 countries in terms of app downloads and in-app revenues, reports App Annie.

google-play-orlds-top-app-markets

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

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vKontakte mobile app install ads out of beta

vkontakte-mobile-app-install-adVkontakte (vk.com) announced their mobile app install ad format back in August, and the initial launch was planned for September 15. However, it appeared that the format was launched as a beta and for selected advertisers only. This week the new mobile app install ads have been finally released to all vk.com advertisers.

As we all know, vKontakte is Russia’s largest social network, which happens to have 20 million users accessing the social network through their mobile site m.vk.com and their mobile app. With this kind of mobile inventory the network can repeat Facebook’s phenomenon in the West and quickly become one of the leading mobile ad platforms in Russia and CIS.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

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