SEO and SEM for Russian search engines

Yandex “Islands” and their impact on Yandex SEO

In the last few months Yandex created a lot of buzz in tech and marketing press around the globe, first with moving Yandex.Direct ad units from the right side to the bottom of the page, then with personalized search followed by real-time personalized search, and now the interactive SERPs / interactive rich snippets, whatever you prefer to call them.

A lot is written in the foreign press about Yandex “Islands”, but little has been said about actual implementation or potential impact of this new technology on Yandex SEO and SEM. In this post I will try to answer the questions that probably popped up in every webmaster’s head (they did pop up in my mind at least) after first hearing about the “Islands”.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex alternative to Google’s rel=”author” tag

All search engines, including Yandex, tell you to create great content. They also tell you that the content should be unique. But what if your content gets re-posted somewhere, and what if that copy-paster ranks higher than you? This situation, I am sure, is familiar to most of us.

Search engines have been pretty good at determining the primary source of content, but sometimes they do get it wrong, and Yandex does more often than Google.

In 2011 Google came up with a way for authors to protect their rights in the SERPs with rel=”author” tag. It has proven to be a very good way to show Google the true ownership of the content as well as build up authority of you as a writer. Unfortunately, Yandex does not support rel=”author” tag. But there is an alternative.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex SEO DOs and DON’Ts in 2013

Over last year we’ve seen a lot of changes in Yandex search algorithm, which of course affected SEO. Increased emphasis on quality of content, site usability and behavioral factors with personalized search on top of that brought Yandex SEO quality standards close to those of Google.com.

Unlike a year ago, severe penalties can be caused by low quality, keyword-stuffed or duplicate content. Keyword research, onsite SEO and link building process have become more sophisticated.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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The evolution of Yandex search algorithm

Yandex as a search engine was created 16 years ago, back in 1997, and became a brand in 2000. A lot has changed during the years, both for users and for SEOs. Let’s have a look at the evolution of Yandex search algorithm.

There are no records or announcements about Yandex ranking formula dated earlier than 2007. 2007 was the year when Yandex started actively working with their search algorithm and communicate the changes to the community. Ever since, every new ranking formula was named after a city in Russia, and the logic behind naming them is taken from an old Russian game called “cities”: each newly introduced formula’s name starts from the last letter of the previous formula’s name:

Magadan -> Nakhodka -> Arzamas -> Snezhinsk -> Konakovo -> Obninsk -> Krasnodar -> Reykjavik -> Kaliningrad. On the map this journey would look like this:

yandex-search-algorithm-journey

Let’s look a what this journey looked like for Russian SEO.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Analyze your Yandex SEO competitors with SpyWords

For a while I’ve been wondering, and I guess some of you did too, if there is a good competitive intelligence tool for Yandex? Recently I found one, which works well, and I would like to share my findings with you. The tool is called SpyWords.

I used it a lot in the last couple of month, and since it did a good job and saved a lot of time for me, I thought I give them a credit and review them on my blog.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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