SEO and SEM for Russian search engines

Where to find your Russian keywords?

The basics:

When creating keyword lists for your American, German or French sites, you turn to Google for keyword suggestions. But what do you do in Russia?

Google is not very good with Russian semantics, besides the amount of searchers in Google.ru is not that high. Is Google.ru keyword data reliable? Who is using Google? Can it help to find good keywords to get traffic from Yandex? Well well.. Google keyword suggestion tool is good, however I recommend to use Yandex Keyword tool as a primary source of ideas.

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Quotation index – a Page Rank of Yandex

This is the first post of the series “10+ things to know before you start”.  I decided to create this category because although Yandex works in a similar way to Google, there are several Yandex-specific factors, which you must consider when doing your Yandex SEO.

Quotation index is one of them.

Quotation index is a grade of importance given by Yandex to your website (similar to Google’s PR). It does not affect your rankings, but shows how trusted your site is from Yandex point of view.

The scale of quotation index is very broad. It can vary from 0 to 150 000 =) And there is no correlation with Google PR whatsoever. Good private sites usually have quotation index from 150 till 1000, major newspapers and TV channels’ sites – between 1000 and 10 000. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Why Russian Search?

Being “forced” to work with a number of Russian clients due to my bilingual nature, I have been learning about Russian search during the last two years. I have come to realize that being as wild and confusing as it is, Russian SEO is incredibly fun.

First of all, it is all about Yandex. Yes, Yandex – a local search engine kicking Google’s ass a big time!

Yandex holds a market share of about 60%, makes hundreds millions of dollars in revenue and provides a broad range of online services (such as email accounts, free hosting, PPC advertising network, maps, news, weather, dictionaries, and many others).It is 29th site in Alexa Top 100. It is default search provider in Russian version of FireFox. It even sells branded souvenirs =) !

It might seem that Yandex is a Google in 2006’s clone (which it is to some extent.. well.. to a large extent, actually), but yet, it is very different.

I find it amazingly interesting. And I want to spread the word. So I’ve started a blog about Russian search engine optimization.

Welcome to RussianSearchTips.com!

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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