SEO and SEM for Russian search engines

End of the Era: Yandex.Catalog is being shut down

Yandex.Catalog was launched in 2000 and has become a popular source of highly authoritative links in Russian SEO community, similarly to DMOZ in the western SEO world. Earlier this week Yandex announced [in Russian] that the Catalog will be discontinued in the nearest future.

Yandex Catalog being discontinued

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Breaking: Yandex updates TIC calculation formula

Screen Shot 2016-06-09 at 14.40.17Yandex just announced [in Russian] on their corporate blog for webmasters that the formula used for calculating website Thematic Index of Citation (TIC) was updated yesterday, June 8. Yandex TIC is an equivalent of Google Pagerank, but unlike Pagerank, TIC still gets regular updates and gives quite relicable indication about website’s authority.

The main changes in the TIC calculation formula concern inbound link-based signals, which is in line with the latest changes in Yandex search algorithm. In addition to that, many “outdated” signals were excluded from the formula, writes Yandex, without giving more details.

According to Russian SEO community, the value of TIC has changed for many sites since yesterday. The idea of TIC is still the same though: sites with more authority get higher scores.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Important: Yandex bot starts reading JavaScripts and CSS

yandex-searchLast week Yandex reported [in Russian] in their blog for webmasters that the search engine’s crawler started reading JavaScripts and CSS in order to receive more detailed insights about web pages, as well as to see how content is displayed for the user in the browser. Thanks to this, Yandex is now able to better evaluate website interface, get access to the content which was not visible to the bot before and compare this information to the data that was used for rankings in the past.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex reveals new details about the new algorithm and inbound link penalties

Screen Shot 2015-04-27 at 20.13.44The new search algorithm Minusinsk that brought links back into Yandex ranking formula has been live for about a week now. The first implications of it were spotted by Russian SEO community a few days later: several hundreds of websites in various verticals were penalized for aggressive link buying.

Today at YaMasterskaya conference held at Yandex HQ the search team revealed some more details about the new algorithm, first wave and upcoming second wave of penalties and explained how to avoid problems connected to using spammy link building techniques in the past.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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BREAKING: New Yandex ranking algorithm and its first implications

New Yandex ranking algorithm Minusinsk that was announced on the 15th of April went live [in Russian] exactly one month after the announcement – on the 15th of May – according to the official Yandex Webmaster Blog. Yandex Search Team reminded that paid SEO links now negatively affect organic rankings.

Yandex gave webmasters one month to remove SEO links. Some of the most aggressive link buyers received email notifications via Yandex.Webmaster:

email-links-yandex-copy

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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