SEO and SEM for Russian search engines

Yandex reveals new details about the new algorithm and inbound link penalties

Screen Shot 2015-04-27 at 20.13.44The new search algorithm Minusinsk that brought links back into Yandex ranking formula has been live for about a week now. The first implications of it were spotted by Russian SEO community a few days later: several hundreds of websites in various verticals were penalized for aggressive link buying.

Today at YaMasterskaya conference held at Yandex HQ the search team revealed some more details about the new algorithm, first wave and upcoming second wave of penalties and explained how to avoid problems connected to using spammy link building techniques in the past.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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BREAKING: New Yandex ranking algorithm and its first implications

New Yandex ranking algorithm Minusinsk that was announced on the 15th of April went live [in Russian] exactly one month after the announcement – on the 15th of May – according to the official Yandex Webmaster Blog. Yandex Search Team reminded that paid SEO links now negatively affect organic rankings.

Yandex gave webmasters one month to remove SEO links. Some of the most aggressive link buyers received email notifications via Yandex.Webmaster:

email-links-yandex-copy

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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IMPORTANT Yandex Link value is BACK + link buyers will be penalized!

Today, Yandex led by Alexander Sadovsky have decided to make a change on their previous non-link-value decision. Links will again be part of the ranking factor but not only positively! They will also give a NEGATIVE effect to the ones working with bought links. This is a massive change on behalf of Yandex and will probably affect the ranking for a very large number of websites.

Yandex against Link Buyers

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Marcus

Working with online strategies since 90s. Has been active in various Internet startups ever since.

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More Yandex SEO penalties coming for link sellers

yandex-searchEarlier this week in their corporate blog [in Russian] Yandex announced yet another penalty that is about to hit low quality sites created for the purpose of selling links. More precisely, they promised to change the way AGS penalty works.

AGS penalty was initially introduced back in 2009, and from the very beginning was aimed a low quality sites. Usually AGS penalty hits sites with thin content, created either for selling links through link brokers or placing contextual advertising.
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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Links stop working for Yandex SEO from today

Earlier today Yandex announced [in Russian] that links have been removed from their ranking algorithm for certain categories of queries.

The new search algorithm was first announced at IBC Russia by Alexander Sadovsky, Head of Search at Yandex, back in December. Some weeks ago Yandex confirmed than the new ranking formula would be released in February or March this year.
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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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