SEO and SEM for Russian search engines

Exclusive interview: Alexander Sadovsky about low quality links in Yandex SEO

Three weeks have passed since Yandex had released their new ranking algorithm “Minusinsk” – the new algorithm which may turn paid links into a negative ranking signal for all types of queries.

So far just a few hundred sites have been affected by the Minusinsk link penalty, but Yandex promise we will see more. Among the first victims there were several very big Russian sites, such as one of the largest electronic stores Holodilnik.ru and a number of well-known digital marketing agencies. Of course, this news have shaken the Russian SEO society and raised a lot of questions among international SEOs as well.

Last week I had a pleasure to meet Alexander Sadovsky, Head of Search at Yandex, at Yandex HQ in Moscow and had a chat with him about link-related penalties and organic rankings in the new era of Yandex SEO.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

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Interview: Maëlle Gavet of OZON talks about managing the Russian e-commerce empire

Maelle Gavet CEO of Ozon.ruOZON, often called “The Amazon of Russia”, is the largest e-commerce group in Russia.

Already employing 2,200 people in Russia, Ozon shows astonishing growth year over year. The company recently raised fresh round of funding – $150 million to further invest into logistics and assortment.

I had an opportunity to have a discussion with the CEO of OZON Maëlle Gavet at Island Innovators, the digital entrepreneurs’ conference, held in April in the island of Jersey.

In this interview Maëlle talks about Russian e-commerce landscape and tells us what drives the Russian e-commerce empire.

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Marcus

Working with online strategies since 90s. Has been active in various Internet startups ever since.

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Interview: Ilarion Kopaleyshvili of Skyscanner talks about Russian online travel market

Ilarion Kopaleyshvili skyscanner russia photo 2Highly challenging, quickly changing and extremely competitive, travel is one of the most exciting verticals when it comes to digital marketing worldwide, and Russia is no exception. Global players and local brands are working hard to deliver the best value to rapidly growing Russian travel community.

I am very happy to present the interview with of one of the most well-known companies in the travel industry Skyscanner. I had a chance to speak to the Russian Marketing Manager Ilarion Kopaleyshvili about online travel market in Russia, its potential, opportunities and future trends.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

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Interview: Mobile plans of Yandex in 2014

photo 1Last week I’ve attended the greatest event of mobile industry – Mobile World Congress in Barcelona. Of course, I took the opportunity to pass by Yandex stand and ask some questions about mobile plans for 2014.

I had a very nice chat Vladimir from Yandex team, who told me about Yandex.Kit, Yandex.Store and other mobile products that have been launched tin the past few months.

What is Yandex.Kit and who is it for?

Yandex.Kit is a firmware for Android devices that offers a package of Yandex services and creates Android experience “without Google”.
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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

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Interview: Oleg Pavliouchenko of WapStart talks mobile marketing in Russia

Oleg_pavluchenkoLast week I had an opportunity to interview Oleg Pavlioutchenko, Managing Partner of WapStart — the largest mobile ad network in Russia and CIS. Serving over 4.2 billion requests per month with a reach to over 25 mln visitors WapStart have been called “AdMob of Russia”.

I am very excited to publish this interview with Oleg here on Russian Search Tips and discuss mobile marketing and mobile apps in Russia.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna’s posts, follow her on Twitter, or LinkedIn.

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