SEO and SEM for Russian search engines

Exclusive interview: Alexander Sadovsky about low quality links in Yandex SEO

Three weeks have passed since Yandex had released their new ranking algorithm “Minusinsk” – the new algorithm which may turn paid links into a negative ranking signal for all types of queries.

So far just a few hundred sites have been affected by the Minusinsk link penalty, but Yandex promise we will see more. Among the first victims there were several very big Russian sites, such as one of the largest electronic stores Holodilnik.ru and a number of well-known digital marketing agencies. Of course, this news have shaken the Russian SEO society and raised a lot of questions among international SEOs as well.

Last week I had a pleasure to meet Alexander Sadovsky, Head of Search at Yandex, at Yandex HQ in Moscow and had a chat with him about link-related penalties and organic rankings in the new era of Yandex SEO.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Link building in Yandex SEO: links are back, detailed insights

Screen Shot 2015-04-27 at 20.13.44Exactly 2 weeks ago Alexander Sadovsky, head of Yandex Search, announced new ranking algorithm – “Minusinsk” (tradionally, since 2008, all versions Yandex have been named after Russian cities) – that brought back links as a ranking factor into Yandex SEO. The difference with the search algorithm that Yandex had a year ago is that now links can have both positive and negative influence on site rankings in Yandex.

The new algorithm is going to be rolled out gradually starting from mid-May. Unlike the previous algorithm change, when links were removed as a ranking factor, which only affected some of the commercial verticals and only in Moscow region, the new algorithm will cover all regions of Russia, all types of search queries and all websites – from big to small.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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13 awesome keywords tools for Yandex SEO success

yandex-searchKeyword research is the vital part of SEO for any search engine, and Yandex is not an exception. Due to the rich and complex nature of the Russian language creating a keyword list for a Russian website can be a long and time consuming process. The fact that most of the suitable tools for Yandex SEO are created in Russia adds even more complexity to work of international marketers. In this post I would like to introduce my favorite Russian keyword tools that I like use for creating keyword lists.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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8 most common Yandex SEO penalties and filters

yandex-searchYandex SEO has become much more complicated during the last few years, and as new spam techniques evolved and found loopholes in new search algorithms, Yandex created new types of penalties and filters to fight them.

A few years ago I wrote a post on Yandex SEO penalties, but since then the list has become much longer. Let’s have a look at the most common types of penalties Yandex can apply to a website.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex Catalog and its benefits for Yandex SEO

Yandex Catalog, also known as YaCa, is a collection of links, each supplied with a short description, categorized by topics and geolocation, similar to Yahoo Catalog or DMOZ.

Yandex Catalog was created in back in 2000, and since then went through several new editions and releases. YaCa is a popular web resource in Russia and boasts 3 million page views per day.

yandex-catalog

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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