SEO and SEM for Russian search engines

8 most common Yandex SEO penalties and filters

yandex-searchYandex SEO has become much more complicated during the last few years, and as new spam techniques evolved and found loopholes in new search algorithms, Yandex created new types of penalties and filters to fight them.

A few years ago I wrote a post on Yandex SEO penalties, but since then the list has become much longer. Let’s have a look at the most common types of penalties Yandex can apply to a website.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex Catalog and its benefits for Yandex SEO

Yandex Catalog, also known as YaCa, is a collection of links, each supplied with a short description, categorized by topics and geolocation, similar to Yahoo Catalog or DMOZ.

Yandex Catalog was created in back in 2000, and since then went through several new editions and releases. YaCa is a popular web resource in Russia and boasts 3 million page views per day.

yandex-catalog

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex SEO is maybe not dead, but links are

yandex-no-linksThe day has come when I can start writing articles ala “SEO is Dead” about Yandex SEO. Today at IBC Russia comference Alexander Sadovskiy, Head of Web Search at Yandex, announced that in the beginning of 2014 they will roll out a new ranking algorithm that does not takes links into considerations.

Just as most of the previous scary changes, the new Yandex algorithm will affect commercial search queries. The reason is that there is too much link spam in commercial verticals, explain Sadovsky. There are fewer “SEO links” in informational sites’ link profiles, and since the links are mostly natural, it is fine to use them as a ranking signal, and Yandex will continue doing so.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Link building in Yandex SEO – status quo and best practices

As search engines develop, a bunch of SEOs always tries to find ways to cheat the system. Over the years link buying (aka building) has been one of the most abused SEO tactics. In Russia it became more extreme than in other markets — bulk link buying is a general practice most SEO agencies would offer you even today. It is not a secret to anyone; even Yandex themselves said that they know for sure that about 90% of links in Russia are “SEO links“. So let’s take a closer look at Russian link building practices.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex SEO DOs and DON’Ts in 2013

Over last year we’ve seen a lot of changes in Yandex search algorithm, which of course affected SEO. Increased emphasis on quality of content, site usability and behavioral factors with personalized search on top of that brought Yandex SEO quality standards close to those of Google.com.

Unlike a year ago, severe penalties can be caused by low quality, keyword-stuffed or duplicate content. Keyword research, onsite SEO and link building process have become more sophisticated.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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