SEO and SEM for Russian search engines

Russian mobile app scene: who makes money and who gets downloads

Russia, despite the relatively late adoption of smartphone technology, managed to become one of the largest markets in the world in terms of mobile app usage. With the population of 143 million people and quite high mobile Internet penetration, Russia made it to top 10 countries in terms of app downloads and in-app revenues, reports App Annie.

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Despite the dominance of Android that holds nearly 70% of the Russian smartphone market Russia is strong on iOS as well, according to App Annie’s report both in terms of downloads and revenues.

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Top mobile games and gaming publishers in Russia

Gaming industry, including mobile games, in Russia is booming. In 2013 91% of all purchased digital content in the country was gaming-related. Let’s take a look at the main players of the Russian mobile gaming market.

In terms of downloads, My Talking Tom was the most successful mobile game in Russia in 2014, followed by Subway Surfers, Despicable Me and Hill Climb Racing.

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When it comes to revenues however, the list looks very different. Clash of Clans earned the most money on in-app purchases in Russia, followed by Game of War and Galaxy Legend.

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Mobile game developers that generated most downloads in Russia in 2014 are Gameloft, Rovio and Electronic Arts.

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The most in-app revenues were generated by Supercell, followed by Tap4Fun and Electronic Arts.

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Top non-gaming apps and publishers in Russia

When it comes to non-gaming apps and publishers, there are a lot more local players in the top charts. Mobile apps of Russian social networks – VK and Odnoklassniki (Classmates in App Annie’s report) – are extremely popular. Yandex.Navigator, which is a GPS app developed, obviously, by Yandex is also very common to see on Russian smartphones.

Not surprisingly, Russia’s top non-gaming apps are largely represented by social networks and messengers. Russians are one of the most engaged social audiences in the world after all!

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When it comes to app developers, again the local players Mail.ru (VK and Odnoklassniki among others) and Yandex (multiple apps) are leading the rating of most downloaded apps in Russia.

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Читай! Бесплатно (Read! Free), an app for reading digital books from LitRes, became the most successful in terms of in-app revenues, followed by Odnoklassniki and Viber, who introduced both paid calling and paid stickers in 2014. Dating apps Badoo, LovePlanet and Mamba Dating are also among the leaders.

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Top list of app developers generating in-app revenues in Russia is dominated by local companies. LitRes, the publisher of Read!, Navitel (navigation app Navitel Navigator) and Mail.ru Group are the leading apps in Russia in terms of in-app earnings.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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