SEO and SEM for Russian search engines

Yandex.Market – price comparison on steroids

yandex-market-logoYesterday Yandex announced [in Russian] a significant transformation of Yandex.Market (Google Shopping analog) – shopping cart and checkout functionality right from the product listings.

The service has been very popular among Russian online shoppers and was used as a price comparison engine. The listings from Yandex.Market were also integrated with Yandex.Direct and could show up from time to time on the right hand side of search results (when there were ads on the right hand side, that is).


In the last few month, possibly inspired by Google’s PLA transformation success, Yandex launched several improvements to Yandex.Market, that can take it to the entirely new level.

CPA pricing model

In October [in Russian] this year Yandex.Market started offering CPA model to selected stores. Commission charged by Yandex is very low – 1% of the order price – and the distribution retailers receive for this insignificant cost is enormous.

Premium placement in the search results

As a part of soon-to-be-rolled-out Islands layout, Yandex.Market received a sweet spot in Yandex search results:

yandex-market-listings-in-search-results

Shopping cart and checkout

Shopping cart and checkout functionality was released yesterday, and only for a few dozens selected stores. The shopping cart allows to make orders in multiple stores without leaving Yandex.Market. The shopper needs to supply his/her details only once (not to each store separately) and follow up on the status of the orders from Yandex.Market interface.

yandex-market-basket-integration

In the nearest future over 150 stores will be integrated with Yandex.Market. The plans for next year – checkout (Yandex.Money or credit card) and customer support.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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2 Responses to “Yandex.Market – price comparison on steroids”

  1. […] Yandex.Market – price comparison on steroids, Russian Search Tips […]

  2. emanuel says:

    Hi Anna,

    I have an online beauty skincare company and i want to launch our brands into the Russian market place, do you have a website where i could advertise to. ie if you have a look at this company here in Australia called http://www.getprice.com.au

    I would like to find a platform like Getprice in Russia. Can you help please.

    Regards,

    Emanuel. Nikolas

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