SEO and SEM for Russian search engines

Tip of the day: How to save time when doing keyword research for Yandex

As I wrote on multiple occasions, Yandex keyword tool (aka Wordstat) is very good, but not exactly user-friendly. Even after the latest redesign working with Wordstat is quite cumbersome and time-consuming. There is no easy way to look up search volumes for keywords in exact match, no possibility to group keywords, and no export function, so the keyword research for Yandex turns into lots of Excel sorting, filtering, copying and deleting rows. I bet very few of us enjoy spending time like that!

There are however tools that can simplify working with Yandex.Wordstat. Below you will find 2 simple, but handy tips that will save you loads of time when working with Yandex keyword tool.

Tip #1: Know the sign language

Unlike like AdWords Keyword Planner, Yandex.Wordstat does not have fancy filters and check boxes in its interface, but nevertheless, it is possible to refine its keyword suggestions. You just need to know basic search operators:

1. Quotation marks & exclamation mark

By default Yandex.WordStat displays search volumes for phrase match. In order to get search volumes for exact match, enter the keyword in quotation marks:

yandex-wordstat-exact-match

Note! The quotation marks operator gives results for exact match with close variants (plurals, mistypes, grammar cases etc.). To get search volume that does not include close variants, you would need to use an exclamation mark in front of each word of your key phrase:

yandex-wordstat-exact-match-no-close-variants
2. Minus

To remove irrelevant keywords from the list of suggestions, use the operator minus. For example entering car spare parts – used will return a list of suggestions that does not include any combinations with the word used:

yandex-wordstat-negative-keywords

3. Plus

Yandex.Wordstat ignores stop-words, such as prepositions, but sometimes prepositions can influence search volumes. For example, there are two prepositions that can be used in Russian in a key phrase tickets to London:

    tickets-to-london-1tickets-to-london-2

 

Tip #2: Use Yandex Wordstat Helper

Yandex Wordstat Helper is a free plugin for Firefox that can simplify working with the keyword tool. To use it, add the plugin to your Firefox browser and open wordstat.yandex.ru.

Note! The plugin only works in the Russian version of Yandex.Wordstat.

yandex-wordstat-helper-plugin

Wordstat Helper adds a “plus” sign to every line in the list of keyword ideas and related terms. Click on the plus sign next to the keywords that are relevant for you and you’ll create a keyword list (shown on the left hand side) that afterwards can be easily copied to Excel, Word, or right into Yandex.Direct campaigns.

Keyword lists created with the help of this plugin come our pretty clean – without any duplicates and sorted alphabetically.

Features I am missing in Yandex Wordstat Helper

Even though the plugin is great, there are still some features that, in my opinion, could improve it even further:

1. Search volumes

Would be nice if the plugin could copy not only keywords, but also search volumes into the clipboard for further use.

2. Exact match

I would love if this plugin could show search volumes for keywords in exact match in Yandex.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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2 Responses to “Tip of the day: How to save time when doing keyword research for Yandex”

  1. Emilia says:

    Dear Anna,

    Thank you fro this article. Do you know how to check more that one keyword at once by using Yandex keyword statistics?

    Thank you in advance for your reply.

  2. Anna Oshkalo says:

    Hi Emilia! Thank you for your comment! Checking multiple keywords is not possible in Yandex.Wordstat, but you could export all keyword ideas given by Wordstat and do a vlookup in Excel to get volumes for keywords you are interested in. There are also some paid tools that you could use for that purpose.

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